via press release:
PRESIDENT BARACK OBAMA WELCOMES STUDENTS BACK TO SCHOOL WITH ADDRESS AIRING SEPTEMBER 28 AS PART OF mtvU’S FALL LINE-UP
mtvU’s Fall Programming Slate Features Actors, Entrepreneurial Students,
Emerging Artists, Professors Striking Back and More
Celebrity Guests Include Matt Damon, Trey Parker, Matt Stone
Mickey Rourke and John Singleton
New York, NY – September 26, 2011 – mtvU, MTV’s 24-hour college network, today announced that President Barack Obama will address college students’ concerns on employment and the economy in a message welcoming them back to school for the fall semester. President Obama’s convocation address will premiere exclusively to upwards of 9 million college students on mtvU and on-demand at mtvU.com beginning Wednesday, September 28 at 12 p.m. ET/PT. Additionally, the new fall programming slate includes a host of college-centric shows, with “” creators Trey Parker and Matt Stone dropping in to guest lecture an NYU class in a new episode of “Stand In”; Matt Damon, Mickey Rourke and John Singleton appearing in episodes of “My Shot With…”; up-and-coming artists taking over the fall class of the “Freshman 5"; new professors striking back at the students who rate them on “Professors Strike Back”; and more.
Additionally, mtvU continues to amplify student efforts with the newly launched “mtvU Against Our Will Campaign,” which taps into the growing student movement to help end modern-day slavery and makes it easy for young people to take action to help stop one of the greatest human rights atrocities of our time. Through a series of on-air, online and real world initiatives that spotlight domestic sex and labor slavery, the campaign will shed light on our nation’s role in this global epidemic. This semester, mtvU will explore this topic in a special with MTV’s SuChin Pak and Sway Calloway.
Notable mtvU programming and events slated for this semester include:
· “President Barack Obama Convocation Address” (premieres September 28, 2011 at 12 p.m. ET/PT) – In this mtvU exclusive, the President welcomes college students back to campus for the fall semester. During the address, he speaks about the economy and job market, and stresses the importance of education.
· “Stand In” (premieres October, 3, 2011 at 12 p.m. ET/PT) – “” and “The Book of Mormon” creators Trey Parker and Matt Stone are the latest guest professors in mtvU’s ongoing, Emmy-nominated “Stand In” series. With mtvU cameras in-tow, Stone and Parker hit the Tisch School of the Arts at New York University to surprise a room of freshmen on their first day of Professor Liotti’s “Storytelling Strategies” class. Previous “Stand In” participants include Madonna, Kanye West, John Legend, Senator John McCain, and Sting. Additional new episodes with surprise celebrity guests will debut throughout the semester.
· “My Shot With…” (new episode premieres November 7, 2011) – Two new episodes of the student led series, which gives college students the chance to interview world leaders and celebrities, are currently available online. This month, actor Matt Damon (“Contagion”) and director John Singleton (“Abduction”) sat down with students from Stanford University and Cal State Long Beach, respectively. Up next, actor Mickey Rourke, star of the upcoming “Immortals,” will share his story with a student in an interview premiering November 7.
· “Freshman 5” (beginning Monday, September 26, 2011) – Every semester, mtvU identifies five up-and-coming artists that are primed to jump from campus favorites to household names. This fall the “Freshman 5” line-up includes Washed Out, Skrillex, Wallpaper, SBTRKT and Emily’s Army. mtvU is the first network to air each “Freshman 5” artists’ music videos on television. Past “Freshman 5” alums include Amy Winehouse, Silversun Pickups, Passion Pit, Bruno Mars, Wavves and Best Coast. The first videos from the incoming Freshman class will start airing September 26 on mtvU.
· “2011 MTV EMA” (premieres November 7, 2011 at 12pm ET/PT) – Airing from Belfast’s Odyssey Arena, the “2011 MTV EMA,” a celebration of global music, will premiere in the U.S. on mtvU. Lady Gaga leads the nominees with six nods, followed by Katy Perry and Bruno Mars with four nominations each.
· “mtvU’s Against Our Will: Fighting Modern-Day Slavery in the United States” (premiere date TBD) – MTV’s SuChin Pak and Sway Calloway will host the half-hour, commercial-free special, which features poignant interviews with human trafficking survivors and advice from students on how young people can take action to end modern-day slavery. The special will also include excerpts from roundtable conversations with college students candidly discussing the issue. Additionally, the network will run campaign PSAs on-air during this block, and incorporate music videos from a selection of artists related to human trafficking.
· “Student Bodies” (premiere date TBD) – mtvU is partnering with Gatorade for another exciting season of “Student Bodies,” in which two teams of students from college rivals USC and UCLA will compete against each other in a fitness challenge. The stakes are high. Aside from bragging rights, the winning team will be awarded a trip to MTV Spring Break 2012.
· Movers & Changers (premieres November 14, 2011) – The third season of this series will continue to profile young entrepreneurs. Finalists from the “Movers & Changers” challenge, which is open until October 13, will be featured in the series as they compete for the ultimate prize of $25,000 in start-up money and the once-in-a-lifetime opportunity to ring the Opening BellSM at the New York Stock Exchange.
· “Professors Strike Back” (available online at Professors Strike Back) – Professor Croll-Kali of Queens College and Professor Kimora of John Jay College of Criminal Justice respond to comments from students on their RateMyProfessors.com pages in this series, which the New York Times calls a “cult college hit.” The new episodes can currently be seen on Professors Strike Back.
mtvU is now available on more than 750 college campuses nationwide and the network welcomes University of Chicago, University of Minnesota Twin Cities, University of Minnesota Duluth, Iowa State University, Portland State University, Loyola University New Orleans and Marshall University as some of its newest affiliates.
For more information on mtvU, please visit mtvU.com.