ABC’s “Castle” Stands as the Most-Watched Series at 10pm, Beating CBS’ “Hawaii Five-0” by 7% and More than Tripling NBC’s “The Playboy Club” by 205%

Categories: Network TV Press Releases

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September 27th, 2011

via press release:

ABC Stands as Monday’s Most-Watched Net for the 2nd Week in a Row

 

ABC’s “Dancing with the Stars” Outdraws CBS’ “Two and a Half Men”-Fueled Comedy Block by 2.0 Million Viewers

 

Head to Head, “DWTS” Tops Fox’s “Terra Nova” Debut by 10% and

NBC’s “The Sing Off” by 94% in Adults 18-49 

 

ABC’s “Castle” Stands as the Most-Watched Series at 10pm, Beating CBS’ “Hawaii Five-0” by 7% and More than Tripling NBC’s “The Playboy Club” by 205%

 

Monday Night (8:00-11:00 p.m.)

Featuring “Dancing with the Stars” and “Castle,” ABC (14.6 million) qualified as the most-watched TV network on Monday for the 2nd week in a row, topping CBS by 1.6 million viewers (13.0 million – “HIMYM”/”2 Broke Girls”/”Two and a Half Men”/”Mike & Molly”/”Hawaii Five-0”), Fox by 5.6 million viewers (9.0 million – 2-hour series debut of “Terra Nova”) and NBC by 10.4 million viewers (4.2 million – 2-hour “The Sing Off”/”The Playboy Club”).  Among Adults 18-49, ABC (3.1/8) outdelivered Fox’s prime (3.0/7) with its highly-promoted 2-hour debut of “Terra Nova and more than doubled NBC’s delivery (+107% - 1.5/4).

 

Dancing with the Stars” (8:00-10:00 p.m.)

Growing its audience from its first hour to its second hour against CBS’ “Two and a Half Men”-fueled comedy block from 8:00 -10:00 p.m., “Dancing with the Stars” once again made ABC the most-watched net in its time period, outdrawing CBS by 2.0 million viewers (16.0 million vs. 14.0 million).  Head to head among Adults 18-49, ABC’s “DWTS” (3.3/8) defeated Fox’s 2-hour “Terra Nova” debut by 10% (3.0/7) and NBC’s “The Sing Off” by 94% (1.7/4).

 

Castle” (10:00-11:00 p.m.)

For the 2nd week in a row, ABC’s “Castle(11.9 million) stood as the most-watched TV show in the 10 o’clock hour, besting CBS’ “Hawaii Five-0” (+7% - 11.1 million) and more than tripling NBC’s “The Playboy Club” (+205% - 3.9 million).  The ABC drama once again doubled “The Playboy Club” with Adults 18-49 (+123% - 2.9/7 vs. 1.3/3).  In addition, “Castle” registered as the No. 1 series in the hour for the 2nd week running with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

 

  • In Total Viewers and Adults 18-49, ABC’s Castle was up over it year-ago performance on the evening (11.1 million and 2.8/8 – 9/27/10).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010.  More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 9/26/11.

 

 
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