via press release:
HISTORY® FINISHES BEST 3rd QUARTER OF ALL TIME
Network Posts Increases in All Key Demos
AMERICAN PICKERS, AMERICAN RESTORATION,
ICE ROAD TRUCKERS, PAWN STARS, TOP GEAR, TOP SHOT
and SWAMP PEOPLE…LEAD THE CHARGE
Ranked #2 Cable Network with Adults 25-54 and #3 with Adults 18-49
NEW YORK, September 27, 2011 – Continuing its phenomenal ratings success, HISTORY secured its best 3rd quarter ever in all key demos. Driven by the strength of the network’s original hit series – American Pickers, American Restoration, Ice Road Truckers, Pawn Stars, Top Gear, Top Shot, and Swamp People– HISTORY ranked in the top 3 among all key demos for the quarter.
HISTORY’s 3rd Quarter 2011 numbers vs. 3rd Quarter 2010:
- Adults 25-54 up +12%
- Adults 18-49 up +11%
- Total Viewers (1.9 million) up +12% (1.7 million)
HISTORY had 3 of the top six series on ad-supported cable among Adults 25-54 for the quarter – including Pawn Stars (#2), American Pickers (#5) and Swamp People (#6). And, among Adults 25-54, this is the 9th consecutive quarter (since 3Q 2009) of year over year growth for HISTORY.
HISTORY® and HISTORY® HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Gettysburg, America the Story of Us,WWII in HD, 102 Minutes That Changed America and Life After People. HISTORY has earned four Peabody Awards, 11 Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.