via press release:
TELEMUNDO DELIVERS BEST THIRD QUARTER IN NETWORK’S BROADCAST HISTORY
Network was Fastest Growing Broadcast Network in Primetime Among Key Demos, Regardless of Language
MIAMI - September 27, 2011 - Telemundo delivered the best third quarter performance in the network’s broadcast history, averaging more viewers than ever before and registering double-digit growth over 3Q’10 in primetime, according to Nielsen Media Research. Additionally, Telemundo was the fastest growing network in primetime year-over-year for the quarter, regardless of language, among total viewers (persons 2+) and adults 18-49, reporting growth of +18% (1,030,000 vs. 871,000) and +14% (567,000 vs. 499,000) in each demographic, respectively. Conversely, Univision reported a -5% decline among adults 18-49, while Telefutura was down -25% in the demographic for the quarter.
Additionally, regardless of language, Telemundo was the fastest growing network year-over-year in primetime for the month of September, among total viewers (persons 2+) and adults 18-49. The network grew +36% among total viewers (persons 2+) (1,034,000 vs. 759,000) and +29% among adults 18-49 (568,000 vs. 439,000). Univision and Telefutura were down -2% and -40% among adults 18-49, respectively, compared to September 2010.
Source: The Nielsen Company, NPM, Live+SD, 6/28/10-9/26/10 vs. 6/27/11-9/25/11; 8/30/10-9/26/10 vs. 8/29/11-9/25/11. Fastest growing comparison regardless of language is Spanish-language broadcast prime (Mon-Sun 7-11pm) vs. English-language broadcast prime (Mon-Sat 8-11pm & Sun 7-11pm), strict daypart.
Telemundo Communications Group, LLC & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.mun2.tv; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.