'The Chew' Premiere Tops Recent 'All My Children' Week In Women 18-49, Equals Its Viewership

Categories: 1-Featured,Daytime and Soap Opera TV Ratings

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September 27th, 2011

Monday's premiere of The Chew, ABC's replacement for All My Children drew 2.5 million viewers and 590,000 women 18-49, that equals the most recent week's (9/12-16) AMC viewership (2.491 million) and exceeded its women 18-49 viewership (532,000).

here is the ABC press release:

The Chew” Eats Up Ratings Success

 

 

ABC Daytime’s new lifestyle program “The Chew” launched with 2.5 million Total Viewers, opening larger than the 1997 launch of “The View” (1.9 million) and last season’s launch of CBS’ “The Talk” (2.2 million). Additionally, “The Chew” surpassed “The Talk’s” premiere across all 3 key women breaks: Women 18-34 (167,000 vs. 158,000), Women 18-49 (590,000 vs. 568,000) and Women 25-54 (732,000 vs. 672,000).

 

Moreover, “The Chew” exceeded “All My Children’s” 2010/11 season averages in Total Viewers (2.5 million vs. 2.4 million) and Women 18-49 (590,000/0.9 rating vs. 541,000/0.8 rating).

 

Celebrating and exploring life through food, “The Chew” is an innovative and groundbreaking daytime series co-hosted by a dynamic group of engaging, fun, relatable experts in food, lifestyle and entertaining. Produced by Gordon Elliott’s Chew Productions for the ABC Television Network, “The Chew” serves up everything food -- from cooking and home entertaining to food trends, restaurants, holidays and more -- all aimed at making life better, fuller and more fun. Featuring celebrity chefs Mario Batali, Michael Symon and Carla Hall, entertaining expert Clinton Kelly and health and wellness enthusiast Daphne Oz, “The Chew” is a leap forward into a delicious new kind of lifestyle series.

 

(Source: NTI, U.S. ratings, Live + Same Day Fast Affiliate Ratings, 9/26/11; 2010/11 Season: 9/20/10-9/25/11.]

 
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