via press release:
THE STYLE NETWORK SHATTERED PREVIOUS RATINGS RECORDS AS THIRD QUARTER BECOMES THE MOST WATCHED QUARTER IN THE NETWORK’S HISTORY
Network Posts Largest Year-Over-Year Growth Of Any Cable Network Up 115% In Women 18-49
LOS ANGELES – September 27, 2011 – The Style Network shattered its previous ratings records by achieving its most watched quarter in the network’s history, according to Nielsen Media Research. The network also enjoyed the largest year-over-year growth of any cable network among Women 18-49 (+115%) and total viewers (+67%) in primetime. Fueled by hit freshman series “Tia & Tamera” -- the highest rated series in network history -- and “Big Rich Texas” which became the second highest rated new series behind “Tia & Tamera,” The Style Network is on pace to achieve its most watched year ever among Women 18-49 in primetime.
“Style's third quarter has been full of record-setting firsts for the network,” said Salaam Coleman Smith, President, The Style Network. “Our youthful, diverse and optimistic audience is embracing the transformational and aspirational storytelling of shows like “Tia & Tamera” and “Big Rich Texas” and driving this historic growth."
“Tia & Tamera” averages 733,000 and “Big Rich Texas” averages 378,000 total viewers. Additionally, “Jerseylicious” is averaging 627,000 total viewers and “Giuliana & Bill” is averaging a series best 440,000 total viewers this season.
Source: Nielsen Media Research, YOY Growth Prime Mon-Sun 8P-11P 3Q11 (06/27/11-09/25/11 Live + 7 through 09/04/11 blended with Live + SD through 09/25/11) vs. Year Ago (06/28/10-09/26/10 Live + 7) includes ad supported cable entertainment networks that air in more than 50% of the daypart W18-49 and P2+ Impressions; Tia & Tamera and Big Rich Texas Premiere Telecasts To Date ranked against Style Original Series – Season One Indicator 2004 – 2011 Year To Date (09/27/04-09/22/11) Live + SD
About The Style Network
The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts nearly 75 million cable and satellite subscribers and is the fastest growing women’s networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style’s popular series include “Ruby,” “Giuliana & Bill,” “Tia & Tamera,” “Jerseylicious,” “Big Rich Texas,” “Clean,” “Kimora: Life in the Fab Lane,” “How Do I Look?” “Too Fat for 15: Fighting Back” and “Whose Wedding is it Anyway?” The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.