ABC Is #1 With Upscale Adults 18-49 In The Non-Sports Ratings During Premiere Week

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press note:

Based on Nielsen’s just-released NAD (National Audience Demographics) Live + Same Day Ratings for Premiere Week:

 

  • ABC finished as the #1 network during premiere week among Upscale Adults 18-49 ($100K+ annual income homes) in the non-sports averages, beating its nearest competition by 10% (3.2 rating vs. 2.9 rating – CBS and Fox tied).  In addition, ABC also earned the top ranks in other key Upscale categories, including high-income professionals or managers and those with 4+ years of college.

 

  • ABC claimed 5 of the Top 15 entertainment telecasts during the first week of the season with Upscale Adults 18-49 (AD18-49 in $100K+ annual income homes), including 2 of the Top 3 and the No. 1 new drama with “Pan Am:”  “Modern Family SP-9/21” (10.4 rating) – #2, “Modern Family” (9.8 rating) – #3, while “Pan Am” (4.4 rating),” “Dancing with the Stars (4.4 rating) and “Grey’s Anatomy (4.4 rating) tied at #13.

 

Primetime Top 15 – Upscale Adults 18-49
9/19/11-9/25/11-Excluding Sports
   
$100k+ Income
Program Rating
CBS TWO AND A HALF MEN 12.0
ABC MODERN FAMILY SP-9/21 10.4
ABC MODERN FAMILY 9.8
CBS 2 BROKE GIRLS 7.6
NBC OFFICE 6.6
FOX GLEE 6.2
FOX NEW GIRL 6.1
CBS HOW I MET YOUR MOTHER 830 6.0
CBS BIG BANG THEORY, THE – SP 5.8
CBS BIG BANG THEORY, THE 5.6
CBS HOW I MET YOUR MOTHER 5.4
FOX X-FACTOR-WED 4.8
ABC PAN AM 4.4
ABC DANCING WITH THE STARS 4.4
ABC GREY’S ANATOMY 4.4
NBC WHITNEY 4.4
blog comments powered by Disqus