ABC Is #1 With Upscale Adults 18-49 In The Non-Sports Ratings During Premiere Week

Categories: Network TV Press Releases

Written By

September 28th, 2011

via press note:

Based on Nielsen’s just-released NAD (National Audience Demographics) Live + Same Day Ratings for Premiere Week:

 

  • ABC finished as the #1 network during premiere week among Upscale Adults 18-49 ($100K+ annual income homes) in the non-sports averages, beating its nearest competition by 10% (3.2 rating vs. 2.9 rating – CBS and Fox tied).  In addition, ABC also earned the top ranks in other key Upscale categories, including high-income professionals or managers and those with 4+ years of college.

 

  • ABC claimed 5 of the Top 15 entertainment telecasts during the first week of the season with Upscale Adults 18-49 (AD18-49 in $100K+ annual income homes), including 2 of the Top 3 and the No. 1 new drama with “Pan Am:”  “Modern Family SP-9/21” (10.4 rating) - #2, “Modern Family” (9.8 rating) - #3, while “Pan Am” (4.4 rating),” “Dancing with the Stars (4.4 rating) and “Grey’s Anatomy (4.4 rating) tied at #13.

 

Primetime Top 15 - Upscale Adults 18-49
9/19/11-9/25/11-Excluding Sports
   
$100k+ Income
Program Rating
CBS Two and a Half Men 12.0
ABC Modern Family SP-9/21 10.4
ABC Modern Family 9.8
CBS 2 Broke Girls 7.6
NBC OFFICE 6.6
FOX Glee 6.2
FOX New Girl 6.1
CBS How I Met Your Mother 830 6.0
CBS Big Bang Theory, THE - SP 5.8
CBS Big Bang Theory, THE 5.6
CBS How I Met Your Mother 5.4
FOX X-FACTOR-WED 4.8
ABC Pan Am 4.4
ABC Dancing with the Stars 4.4
ABC GREY'S ANATOMY 4.4
NBC WHITNEY 4.4
 
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