PTC Calls for Immediate Cancellation of NBC’s “Playboy Club”; Will They Take Credit When Its Ratings Kill It?

Categories: Network TV Press Releases

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September 28th, 2011

As I noted yesterday, if NBC's The Playboy Club isn't the first show canceled (as our polled readers expect), it's certainly destined for the jaws of the Cancellation Bear sooner rather than later.

But the PTC is never one to miss a fundraising opportunity, and my guess is they'll spin up their PR machine again to claim credit for the show's cancellation when the ratings eventually claim it.

via press release:

PTC Calls for Immediate Cancellation of NBC’s “Playboy Club” 

 

LOS ANGELES (September 27, 2011) – The Parents Television Council® is calling for the immediate cancellation of “The Playboy Club” on NBC following the second episode in the new season, which drew even more abysmal ratings than the premiere. PTC is also asking members to contact Capital One, Samsung, and keep the pressure on Chrysler until they cease sponsorship of a broadcast television program that is mainstreaming the pornography industry.

Before the first episode, PTC issued a letter to potential advertisers asking them not to support television programming that objectifies and degrades women. PTC then continued aggressive advertiser outreach efforts following the premiere. Seven of the sponsors featured in the first episode did not reappear in this week’s episode and communications have begun with those companies that sponsored the second episode.

“What has been clear to everyone outside of NBC must now be clear even to those inside NBC:  ‘The Playboy Club’ is a commercial disaster and must be removed from the airwaves. We call for the network to cancel this degrading and sexualizing program immediately,” said PTC President Tim Winter.

“As a licensee of the public airwaves, NBC has breached the public trust by airing what amounts to a weekly advertisement for a pornographic brand. As demonstrated by the Nielsen ratings for ‘The Playboy Club’ the past two weeks, any further airing of the show not only pushes an anti-family agenda, but is a profoundly bad business decision.

“Until the program is removed from the public airwaves, PTC will be calling on its members and other concerned citizens to contact the sponsors. Today, we ask Capital One, Chrysler and Samsung if their corporate values are in step with those of the Playboy brand,” Winter concluded.

 
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