ABC’s Jimmy Kimmel Kicks Off the 2011-12 Season With its 2nd-Largest Premiere Week Audience Ever
via press note:
During the week of September 19, 2011, premiere week of the 2011-12 season, ABC’s Jimmy Kimmel Live attracted its biggest overall audience and highest Adult 18-49 number since early June – since the week of 6/6/11. Building over premiere week last year (w/o 9/20/10) by 8% in Total Viewers and by 5% in young adults, JKL drew its 2nd-largest premiere week audience ever, behind only the 2007-08 premiere week. In fact, JKL stood as the only late-night talk show (broadcast or cable) to grow over premiere week last year in Total Viewers or Adults 18-49.
- During premiere week of the 2011-12 season, ABC’s JKL stood as the #3 late-night talk show in Total Viewers, behind only NBC’s The Tonight Show with Jay Leno and CBS’ Late Show with David Letterman.
- ABC’s JKL (M-F 12am) outdelivered the premiere week performance of NBC’s Late Night with Jimmy Fallon (M-F 12:35am) by 8% in Total Viewers and by 11% in Adults 18-49.The ABC late-night program drew a larger overall audience than Fallon in all 4 original telecasts of the week and led the NBC late-night program by impressive double-digit margins in young adults on Monday (+36%), Wednesday (+17%) and Thursday (+36%).
- ABC’s JKL outperformed CBS’ The Late Late Show with Craig Ferguson (M-F 12:35am) by solid double-digit percentages in both Total Viewers (+21%) and Adults 18-49 (+27%),representing the 6th time in the last 7 years JKL bested CBS’ late-night program during premiere week in the key young adult demo. The ABC late-night program led the CBS program in all 4 original telecasts of the week on both Nielsen measures, while JKL’s repeat telecast on Friday topped Ferguson’s original telecast in Total Viewers (+31%) and Adults 18-49 (+51%).