MLB on ESPN: Most-Viewed Wednesday Night Telecast Since 1998

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via press release:

MLB on ESPN: Most-Viewed Wednesday Night Telecast Since 1998

ESPN MLB Regular-Season Viewership Up; Growth Across Multimedia Platforms

Last night’s ESPN MLB telecast (7 p.m.-midnight ET) – in which Baltimore defeated Boston 4-3 to eliminate the Red Sox from the postseason in dramatic fashion – is the network’s most-viewed Wednesday night telecast since 1998 (St. Louis/Houston, Sept. 23 – 2.7 rating; 2,036,000 household impressions; 2,675,000 viewers), according to Nielsen.  The telecast (not shown in the local markets of the teams competing) averaged:

  • 1.6 household coverage rating
  • 1,549,000 household impressions
  • 2,117,000 viewers

Immediately after the game ended, ESPN provided live coverage (12:05-12:14 a.m.) of Tampa Bay’s extra-inning, walk-off victory against the New York Yankees – securing the Rays a postseason berth – which generated:

  • 2.8 rating
  • 2,775,000 household impressions
  • 3,841,000 viewers

ESPN2’s Wednesday Night Baseball telecast – Philadelphia’s extra-inning 4-3 win over Atlanta, eliminating the Braves from the postseason – posted:

  • 0.9 rating
  • 904,000 household impressions
  • 1,184,000 viewers

On the season, ESPN’s 69 regular-season MLB telecasts were up across the board compared to last year’s 66 telecasts:

  • Viewership up five percent (1,449,000 vs. 1,386,000)
  • Households up three percent (1,125,000 vs. 1,093,000)
  • Rating even (1.1)

Sunday Night Baseball’s audience also grew this season:

  • Viewership up five percent (2,294,000 vs. 2,177,000)
  • Households up four percent (1,720,000 vs. 1,656,000)
  • Rating even (1.7)

Digital & Mobile Usage – Wednesday, Sept. 28

September 28 was the highest trafficked day of the 2011 regular season for MLB content on ESPN digital platforms. Highlights:

ESPN.com

  • MLB section had over 2.7 million unique visitors yesterday, up 56 percent vs. average day during the 2011 season
  • MLB section logged an average minute audience of 19,000 users, up 65 percent vs. typical day this season
  • MLB GameCast generated 500,000 unique visitors, up 205 percent vs. average day in 2011

ESPN Mobile Web

  • Yankees/Rays GameCast posted 360,000 unique visitors and 1.9 million total minutes spent
  • Phillies/Braves GameCast generated 332,000 unique visitors and 2.6 million total minutes spent
  • Red Sox/Orioles GameCast netted 325,000 unique visitors and 1.7 million total minutes spent

ESPN3

  • More than 150,000 unique viewers generated nearly 9.2 million minutes with an average time spent of one hour

Digital & Mobile Usage – 2011 MLB Season

  • MLB content on ESPN’s mobile properties up 27 percent in total minutes and 20 percent in visits compared to 2010
  • ESPN.com’s MLB section up 25 percent in total minutes and 17 percent in visits over last year
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