MLB on ESPN: Most-Viewed Wednesday Night Telecast Since 1998

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via press release:

MLB on ESPN: Most-Viewed Wednesday Night Telecast Since 1998

ESPN MLB Regular-Season Viewership Up; Growth Across Multimedia Platforms

Last night’s ESPN MLB telecast (7 p.m.-midnight ET) – in which Baltimore defeated Boston 4-3 to eliminate the Red Sox from the postseason in dramatic fashion – is the network’s most-viewed Wednesday night telecast since 1998 (St. Louis/Houston, Sept. 23 – 2.7 rating; 2,036,000 household impressions; 2,675,000 viewers), according to Nielsen.  The telecast (not shown in the local markets of the teams competing) averaged:

  • 1.6 household coverage rating
  • 1,549,000 household impressions
  • 2,117,000 viewers

Immediately after the game ended, ESPN provided live coverage (12:05-12:14 a.m.) of Tampa Bay’s extra-inning, walk-off victory against the New York Yankees – securing the Rays a postseason berth – which generated:

  • 2.8 rating
  • 2,775,000 household impressions
  • 3,841,000 viewers

ESPN2’s Wednesday Night Baseball telecast – Philadelphia’s extra-inning 4-3 win over Atlanta, eliminating the Braves from the postseason – posted:

  • 0.9 rating
  • 904,000 household impressions
  • 1,184,000 viewers

On the season, ESPN’s 69 regular-season MLB telecasts were up across the board compared to last year’s 66 telecasts:

  • Viewership up five percent (1,449,000 vs. 1,386,000)
  • Households up three percent (1,125,000 vs. 1,093,000)
  • Rating even (1.1)

Sunday Night Baseball’s audience also grew this season:

  • Viewership up five percent (2,294,000 vs. 2,177,000)
  • Households up four percent (1,720,000 vs. 1,656,000)
  • Rating even (1.7)

Digital & Mobile Usage – Wednesday, Sept. 28

September 28 was the highest trafficked day of the 2011 regular season for MLB content on ESPN digital platforms. Highlights:

  • MLB section had over 2.7 million unique visitors yesterday, up 56 percent vs. average day during the 2011 season
  • MLB section logged an average minute audience of 19,000 users, up 65 percent vs. typical day this season
  • MLB GameCast generated 500,000 unique visitors, up 205 percent vs. average day in 2011

ESPN Mobile Web

  • Yankees/Rays GameCast posted 360,000 unique visitors and 1.9 million total minutes spent
  • Phillies/Braves GameCast generated 332,000 unique visitors and 2.6 million total minutes spent
  • Red Sox/Orioles GameCast netted 325,000 unique visitors and 1.7 million total minutes spent


  • More than 150,000 unique viewers generated nearly 9.2 million minutes with an average time spent of one hour

Digital & Mobile Usage – 2011 MLB Season

  • MLB content on ESPN’s mobile properties up 27 percent in total minutes and 20 percent in visits compared to 2010
  •’s MLB section up 25 percent in total minutes and 17 percent in visits over last year
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