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TV Ratings Thursday: 'X Factor' Down, Still Leads Fox Win; 'Gentleman' Well Below '#$*!'; As Post-Premiere Declines Sweep Away Ratings

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September 30th, 2011


Scoreboard FOX CBS ABC NBC Uni CW
Rating/Share: Adults 18-49 3.8/10 3.0/8 2.6/7 2.1/6 1.7/5 1.1/3
Rating/Share: Adults 18-34 2.8/8 1.8/6 2.2/7 2.1/6 1.8/5 1.2/4
Total Viewers (million) 11.924 12.293 8.354 5.248 3.802 2.399

On Fox, The X Factor's second Thursday outing scored a 3.8 3.9 adults 18-49 rating, down 12% from last Thursday's premiere, but that was still enough to put Fox on top the night's adults 18-49 ratings race. Update: Fox got Nielsen to come out early with time zone adjusted ratings which adjusted X-Factor up to a 3.9 adults 18-49 rating. I will have the rest of the final ratings in a post later this afternoon.

CBS's The Big Bang Theory's 4.8 adults 18-49 rating was down just a tenth (2%) from last week's premiere. The series premiere of How To Be A Gentleman registered just a 2.7 adults 18-49 rating (for comparison, last season $#*! My Dad Says started with a 4.0). Our polled readers turned out to be optimistic. Person Of Interest drew a 2.7 adults 18-49 rating down 13% from last week's series premiere. 3.1. The Mentalist's 2.5 adults 18-49 rating was down 11% from its premiere.

ABC's Charlie's Angels 1.5 adults 18-49 rating was down 29% from last week's premiere. Grey's Anatomy dropped to a 3.5 adults 18-49 rating, down 15% from last week's 2 hour premiere. The Private Practice season premiere drew a 2.8 adults 18-49 rating, down 15% from last Fall's premiere.

NBC's Community drew a 1.8 adults 18-49 rating, up 6% vs. last week's premiere. Parks & Recreation's 2.1 rating was even with last week's premiere. The Office dipped 13% from its premiere to a 3.4 adults 18-49 rating. While Whitney slid 24% to a 2.5 rating. Prime Suspect's 1.5 adults 18-49 rating was down 17% from its premiere last week.

CW's The Vampire Diaries rose to a 1.3 adults 18-49 rating, up 8% from last week. The Vampire Diaries overwhelmed ABC's lagging Charlie's Angels among adults 18-34 (1.4 vs. 1.0 rating) The Secret Circle's 0.9 adults 18-49 rating was even with last week.

Late-night results are below the primetime data.

Overnight ratings for Thursday, September 29, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS The Big Bang Theory 4.8 15 14.545
FOX The X Factor (8-10p) 3.9 10 12.2
NBC Community 1.8 5 4.045
ABC Charlie's Angels 1.5 4 7.154
CW The Vampire Diaries 1.3 4 2.704
tvbythenumbers.com
8:30PM CBS How To Be A Gentleman (premiere) 2.7 8 8.959
NBC Parks & Recreation 2.1 6 4.36
tvbythenumbers.com
9:00PM ABC Grey's Anatomy 3.5 9 10.017
NBC The Office 3.4 9 6.601
CBS Person Of Interest 2.7 7 12.419
CW The Secret Circle 0.9 2 2.095
tvbythenumbers.com
9:30PM NBC Whitney 2.5 6 5.374
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10:00PM ABC Private Practice (premiere) 2.8 8 7.892
CBS The Mentalist 2.5 7 12.708
NBC Prime Suspect 1.5 4 5.553

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Via NBC press notes:

In Late-Night Metered Markets Thursday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.7/4; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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