via press notes:
Building audience for ABC opposite CBS’ big NFL overrun in the 7 o’clock hour, the season opener of America’s top Women 18-34 number since early May (on 5/1/11).grew over its season finale in Total Viewers and hit its
Increasing over its lead-in at 8pm against an NFL overrun-inflated CBS and NBC’s(NY Jets-Baltimore Ravens), ABC’s : outdrew Fox’s animated comedies in the hour by 1.3 million viewers.
- The unscripted series retained 100% of its week-ago season premiere audience with Adults 18-34 and was up with Kids 2-11 (+7%).
Despite CBS’ decided lead-in advantage coming into the 9 o’clock hour from the NFL overrun carryover, ABC’s beat The for the 2nd week in a row among Adults 18-49 (+21%). In addition, the ABC drama qualified as Sunday’s #1 entertainment program with Women 18-49 for the 2nd week running. by a wide marginbuilt on its lead-in to
- Housewives delivered strong retention of the prior week’s season opener with Total Viewers (91%), Adults 18-49 (91%) and Adults 18-34 (96%). DVR Playback Note: Sunday’s biggest gainer during the 2010-11 TV season via time-shifted viewing, increased by 2.0 million viewers and by 9-tenths of an Adult 18-49 point (+26%) from the first reported L+SD numbers to finalized L+7 Day numbers.
Continuing to exhibit improved year-to-year lead-in retention for ABC in the 10pm hour against NBC’s NFL coverage, ABC’s defeated CBS’ time-period veteran , ranking as the #1 entertainment show in the slot for the 2nd consecutive week. The new ABC drama also finished as the top entertainment program in its slot in Adults 25-54 and across all key Women (W18-34/W18-49/W25-54). : Miami by 14% among Adults 18-49
- In its second telecast, retained an impressive 91% of its strong week-earlier debut numbers with Adults 18-34 and 90% with Women 18-34.