via press release:
18.9 MILLION WATCH JETS-RAVENS ONON NBC
Five-Game Average of 23.2 Million Viewers is Best in 6-Year SNF History
|NEW YORK – October 4, 2011 – Despite the 34-17 blowout that saw the Baltimore Ravens defeat the New York Jets,
was the most-watched program on Sunday night for the fourth straight week and the No. 1 show of the week in the key advertising demographic of Adults 18-49, according to official national data released today by The Nielsen Company.
The game drew 18.9 million viewers, 10 percent lower than last year’s Week 4 game (Bears-Giants, 20.9 million), but up three percent from the 2009 Week 4 game (Chargers-Steelers, 18.4 million). Jets-Ravens marked the second most-watched Week 4 game in the six-year history of SNF.
The householdfor Jets-Ravens of 11.5/18 is down eight percent from last year’s Week 4 game (12.5/20) but up five percent from the 2009 Week 4 game (11.0/18).
The Adult 18-49 rating of 7.7 rankedas the No. 1 primetime program of the week in the key advertiser demographic.
VIEWERSHIP FOR WEEK 4 GAMES:
2011 Jets-Ravens 18.9 million
SNF STARTS STRONG: Through the first four weeks of the NFL season (four Sunday’s and one Thursday),is averaging 23.2 million viewers, the most through this point in the season in the six-year history of SNF.
· The critically acclaimed Football Night in America is averaging 9.5 million viewers and a household rating of 5.8/10 (7:30-8:15 p.m. ET) through the first four weeks, up 10 percent and nine percent, respectively, from last year’s first four weeks.
SNF IS NO. 1 SHOW OF SUNDAY NIGHT AGAIN: The Jets-Ravens broadcast was the No. 1 show of Sunday night in households, total viewers and all key adult and male demographics (excluding NFL overruns).
· Sunday Night Football powered NBC to a Sunday night primetime win, averaging 16.6 million viewers from 7:30-11 p.m., 19 percent ahead of second-place CBS (13.9 million), which benefited from an NFL overrun.
SNF 5-FOR-5: With 18.9 million viewers for Jets-Ravens, Sunday Night Football starts the season five-for-five versus its competition. This continues a trend for SNF dominating Sunday nights. Last season, “Sunday Night Football” was the No. 1 show all 18 nights (100 percent) vs. its competition (16 Sundays, one Tuesday and one Thursday).
TOP 10 METERED MARKETS FOR RAVENS-JETS:
1. Baltimore, 38.8/56
*New York placed 11th among metered markets with a 15.4/24
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--NBC SPORTS GROUP--