‘ABC World News with Diane Sawyer’ Cuts Total Viewer and Demo Gaps with ‘NBC Nightly News’ by Double Digits Year-to-Year

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via press release:

 

“ABC World News with Diane Sawyer” Cuts Total Viewer and Demo Gaps with

“NBC Nightly News” by Double Digits Year-to-Year

 

“ABC World News” Closes Weekly Total Viewing Gap with NBC to Smallest Margin in 6 Weeks

 

Compared to Last Year, “ABC World News” Grows its Audience Among Both Total Viewers

and Adults 25-54 – Shows Most Growth Among Adults 25-54 Versus Competition

 

ABC Outperforms “CBS Evening News” by 1.56 Million Viewers and by 291,000 Adults 25-54

 

For the week of September 26, 2011, “ABC World News with Diane Sawyer” averaged 7.45 million Total Viewers and a 1.7 rating/6 share/2.00 million among Adults 25-54, according to Nielsen Media Research.  The ABC evening newscast built on premiere week by 3% in Total Viewers and by 2% in Adults 25-54.

 

For the 2nd straight week of the season, “World News” grew from the year-ago week in both Total Viewers (+5%) and Adults 25-54 (+8%).  Among the evening network newscasts,  “ABC World News” improved the most year-to-year among Adults 25-54 (NBC was up +4%; CBS was up +5%).

For the 3rd week in a row, “ABC World News” narrowed its week-to-week margins with “NBC Nightly News” in Total Viewers (-19% – 563,000 vs. 699,000), scoring its smallest gap with the NBC program in 6 weeks – since w/o 8/15/11.  Year-to-year, “World News” cut the gaps with “Nightly” by double-digits for the 2nd consecutive week in both Total Viewers (-14% – 563,000 vs. 658,000) and Adults 25-54 (-16% – 294,000 vs. 349,000).    

 

“ABC World News” outperformed CBS Evening News” by 1.56 million Total Viewers and by 291,000 Adults 25-54. 

 

Two weeks into the new season, “World News” is up in both Total Viewers (+4%) and Adults 25-54 (+6%) compared to the first two weeks last season.  In fact, the ABC newscast is up the most year-to-year in the key adults news demo (NBC is flat; CBS is up by +2%).

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.

 

EVENING NEWS (Week of September 26, 2011)

  Total Viewers     Adults 25-54      Households
     
ABC       7,453,000  1.7/6; 2,000,000     5.1/10
NBC   8,016,000  1.9/7; 2,294,000     5.4/11
CBS   5,894,000  1.4/5; 1,709,000     4.1/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 09/26/11, 9/19/11 & 9/27/10.  2011-2012 Season (9/19 – 10/2/11) and 2010-2011 Season (9/20 – 10/3/10).

 

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