Perhaps it's a good thing that Erin Burnett isn't worried about the ratings, her CNN debut on 'Outfront' averaged 535,000 total viewers and 215,000 adults 25-54. Especially considering the news cycle surrounding the release of Amanda Knox, that seems a bit disappointing. It's lower than the debut of in March 2010. Perhaps that comparison is a violation, but King drew 693,000 total viewers and 228,000 adults 25-54 in his debut according to Nielsen.
The news wasn't all bad, Outfront's debut was much better than last week'swhich drew a scant 341,000 viewers and 118,000 adults 25-54, but how much of that was Amanda Knox related remains to be seen (Headline News' Issues definitely saw a big Amanda Knox lift even in the 7pm hour, rising from last Monday's 366,000 viewers and 71,000 adults 25-54 to 714,000 viewers and 236,000 adults 25-54). Burnett also bettered MSNBC's Chris Matthews among adults 25-54.
Live + Same Day Cable News Daily Ratings for October 3, 2011
|P2+ (000s)||25-54 (000s)||35-64 (000s)|
|Primetime||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|Net||Morning programs (6-9 AM)||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|FNC||FOX & Friends||963||317||601|
|Net||5PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|MSNBC||WITH C. MATTHEWS||725||123||300|
|HLN||HLN SPECIAL REPORT||660||217||385|
|Net||6PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|FNC||SPECIAL RPT W/BRET BAIER||2,195||417||879|
|Net||7PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|CNN||ERIN BURNETT OUTFRONT||535||215||279|
|MSNBC||WITH C. MATTHEWS||796||188||408|
|Net||8PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|FNC||THE OREILLY FACTOR||2,751||510||1,192|
|MSNBC||W/ L. ODONNELL||705||120||313|
|CNBC||DREAMLINER INSIDE AIRPLAN||145||53||81|
|Net||9PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|Net||10PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|FNC||ON THE RECORD W/GRETA||1,672||362||729|
|Net||11PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|FNC||THE OREILLY FACTOR||1,062||291||514|
|CNN||ERIN BURNETT OUTFRONT||399||179||246|
|MSNBC||W/ L. ODONNELL||343||102||195|
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2011)
CNN/HLN: 101.12 million HHs
CNBC: 98.62 million HHs
FNC: 99.15 million HHs
MSNBC: 95.72 million HHs
Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.