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Erin Burnett Debuts Modestly - Cable News Ratings for Monday, October 3, 2011

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October 4th, 2011

Perhaps it's a good thing that Erin Burnett isn't worried about the ratings, her CNN debut on 'Outfront' averaged 535,000 total viewers and 215,000 adults 25-54. Especially considering the news cycle surrounding the release of Amanda Knox, that seems a bit disappointing. It's lower than the debut of John King USA in March 2010. Perhaps that comparison is a Gunsmoke Rule violation, but King drew 693,000 total viewers and 228,000 adults 25-54 in his debut according to Nielsen.

The news wasn't all bad, Outfront's debut was much better than last week's John King USA which drew a scant 341,000 viewers and 118,000 adults 25-54, but how much of that was Amanda Knox related remains to be seen (Headline News' Issues definitely saw a big Amanda Knox lift even in the 7pm hour, rising from last Monday's 366,000 viewers and 71,000 adults 25-54 to 714,000 viewers and 236,000 adults 25-54). Burnett also bettered MSNBC's Chris Matthews among adults 25-54.

 

Live + Same Day Cable News Daily Ratings for October 3, 2011

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,179            312            600
CNN         545            169            238
MSNBC         551            180            272
CNBC         187             52            103
FBN           70             14             38
HLN         344            122            147
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,100            519            945
CNN         848            241            369
MSNBC         955            265            446
CNBC         155             60             80
FBN           46             16             25
HLN         573            183            239
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends         963            317            601
CNN American Morning         278            111            167
MSNBC Morning Joe         403            128            223
CNBC Squawk Box         191             67            113
HLN Morning Express w/ Meade         322            131            167
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,651            337            728
CNN Situation Room       1,372            440            559
MSNBC Hardball WITH C. MATTHEWS         725            123            300
CNBC FAST MONEY         267             47            121
HLN HLN SPECIAL REPORT         660            217            385
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,195            417            879
CNN John King USA         675            240            336
MSNBC POLITICS NATION         648            113            276
CNBC Mad Money         240             60            120
HLN Prime News         716            227            431
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH       1,868            409            816
CNN ERIN BURNETT OUTFRONT         535            215            279
MSNBC Hardball WITH C. MATTHEWS         796            188            408
CNBC Kudlow Report         204             51             87
HLN ISSUES         714            236            394
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,751            510         1,192
CNN Anderson Cooper 360         567            246            302
MSNBC Last Word W/ L. ODONNELL         705            120            313
CNBC DREAMLINER INSIDE AIRPLAN         145             53             81
HLN Nancy Grace         454            155            221
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity       2,073            458            972
CNN Piers Morgan Tonight         486            199            267
MSNBC Rachel Maddow Show         651            164            346
CNBC PHLANTHROPY INC           89             45             46
HLN Dr. Drew         319            121            157
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,672            362            729
CNN Anderson Cooper 360         729            323            344
MSNBC Ed Show         797            137            354
CNBC AMERICAN GREED         132             61             73
HLN Joy Behar         344            110            187
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,062            291            514
CNN ERIN BURNETT OUTFRONT         399            179            246
MSNBC Last Word W/ L. ODONNELL         343            102            195
CNBC Mad Money           71             42             51
HLN SHOWBIZ TONIGHT         294            105            154

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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