CBS Wins Every Half-Hour on Monday in Adults 18-49 and Adults 25-54 for Third Consecutive Week

Categories: Network TV Press Releases

Written By

October 4th, 2011

via press release:

CBS WINS EVERY HALF-HOUR ON MONDAY IN ADULTS 18-49 AND ADULTS 25-54 FOR THE THIRD CONSECUTIVE WEEK

 

"Two and a Half Men" is the Night's #1 Broadcast in Viewers and

 Key Demos

 

All CBS Comedies Post Year-to-Year Gains

 

            CBS won every half-hour in adults 18-49 and adults 25-54 for the third consecutive Monday with all four comedies posting year-to-year gains, according to Nielsen preliminary live plus same day ratings for Oct. 3.

 

How I Met Your Mother was first in adults 25-54 (5.1/13), adults 18-49 (4.5/12), adults 18-34 (4.0/12), second in households (6.4/10) and viewers (10.50m).  How I Met Your Mother was up +22% in viewers and +29% in adults 18-49 versus last year.

 

2 Broke Girls was first in adults 25-54 (5.2/11), adults 18-49 (4.4/11), second in households (6.9/10) and viewers (11.37m).  2 Broke Girls was up +35% in viewers and +47% in adults 18-49 versus time period last year.

 

Two and a Half Men was first in viewers (17.28m), adults 25-54 (7.3/15) and adults 18-49 (6.1/14), second in households (10.4/15).  Two and a Half Men was the night's #1 broadcast in viewers, adults 25-54 and adults 18-49.  MEN was up +20% in viewers and +33% in adults 18-49.

 

MIKE & MOLLY was first in adults 25-54 (5.4/11), adults 18-49 (4.3/10), second in households (8.2/12) and viewers (13.24m).  MIKE & MOLLY was up +8% in viewers and +10% in adults 18-49.

 

Hawaii Five-0 won its time slot in adults 25-54 (3.9/09), adults 18-49 (3.2/08), second in both households (6.8/11) and viewers (10.88m).  Compared to last week, Hawaii Five-0 was even in adults 18-49.

 

For the night, CBS was first in adults 25-54 (5.1/11), adults 18-49 (4.3/10), adults 18-34 (3.2/09), second in both households (7.6/11) and viewers (12.36m).  CBS won every half-hour in adults 25-54 and adults 18-49 for the third consecutive Monday.

 

Updated Monday ratings will be available this afternoon.

 

Note:  DVR penetration is at 42%, up from 38% last year.  Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network.  This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow to as well.

 
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