Disney Channel Sweeps All Kids Competition for 16th Consecutive Week

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Weekly Ratings Highlights for Sept. 26- Oct. 2, 2011

Final National Ratings

Disney Channel Sweeps All Kids Competition for 16th Consecutive Week

~Marks the Network’s Longest Streak at No. 1 in Total Day Among Kids 6-11

~Tops Nickelodeon by Double-Digit Percentages for the 9th Straight Week in Tweens 9-14

 

Launch of Comedy Series “Jessie” is TV’s No. 1 Telecast in Kids 6-11

and Tweens 9-14, and Cable’s No. 1 Scripted Telecast in Total Viewers

 

“Phineas and Ferb” Posts Series High in Tweens 9-14; “Phineas and Ferb” and “Fish Hooks” Are TV’s Top 2 Animated Telecasts in Kids 6-11 and Tweens 9-14

 

“Shake It Up” Levies 8-Month High Among Kids 6-11; Stands as the

Week’s No. 2 TV Telecast Among Kids 6-11 and Tweens 9-14

 

Disney Channel: Weekly Highlights

 

During the week of September 26, boasting the week’s Top 6 TV telecasts fronted by the comedy series launch of “Jessie,” Disney Channel ranked as TV’s No. 1 network for the 16th consecutive week in Total Day among both Kids 6-11 (563,000/2.3 rating) and Tweens 9-14 (459,000/1.9 rating), marking the network’s longest streak at No. 1 on a weekly basis in Kids 6-11.

 

  • For the week, Disney Channel surpassed Nickelodeon by 14% in Kids 6-11 (563,000 vs. 493,000) and by 27% in Tweens 9-14 (459,000 vs. 361,000). Notably, this represented Disney Channel’s 4th straight week surpassing Nickelodeon by double-digit percent margins in Kids 6-11 and the 9th consecutive week in Tweens 9-14.

 

In Prime, Disney Channel netted its 333rd consecutive weekly win in Kids 6-11 (1.1 million/4.3 rating), marking well over 6 years of dominance. In Tweens 9-14 (831,000/3.5 rating), the network was No. 1 for the 68th consecutive week, and for the 330th time in the previous 333 weeks overall.

 

  • Friday’s series launch of original comedy “Jessie” ranked as the week’s No. 1 TV telecast in Kids 6-11 (2.3 million/9.2 rating) and Tweens 9-14 (1.8 million/7.6 rating), and as cable’s No. 1 scripted telecast in Total Viewers (4.6 million).

 

  • On Friday, in Tweens 9-14, Phineas and Ferb” posted a series high (1.6 million/6.6 rating), while “Fish Hooks” (1.3 million/5.3 rating) delivered its 3rd-largest audience on record, ranking as the week’s Top 2 animated telecasts in the target demo, as well as among Kids 6-11.

 

  • Sunday’s 1-hour “Shake It Up” was the series’ most-watched telecast in Kids 6-11 in 8 monthssince 1/23/11 – and ranked No. 3 among all telecasts to date in the demo. In addition, “Shake It Up” was the week’s No. 2 TV telecast in both Kids 6-11 (2.0 million/8.0 rating) and Tweens 9-14 (1.7 million/7.1 rating).

 

  • Disney Channel held the week’s Top 6 TV telecasts among Kids 6-11
  • Disney Channel held the week’s Top 6 TV telecasts among Tweens 9-14

 

 

Source: NTI, U.S. ratings, Live + Same Day: Week of 9/26/11-10/2/11.

blog comments powered by Disqus