‘Toy Story’ and ‘The Incredibles’ Bring Telemundo Double-Digit Growth in Primetime on Sunday
via press release:
First Time Disney•Pixar Movies Are Available on a Spanish-Language Television Network in the U.S.
MIAMI – October 4, 2011 – On the heels of the announcement that Telemundo licensed the rights to broadcast multiple animated features from Disney•Pixar, the network announced that the premiere of the Spanish-subtitled “Toy Story” and “The Incredibles” delivered an impressive double-digit time period growth compared to the year-to-date performance, averaging over 1.2 million total viewers (persons 2+) when they aired on Sunday, October 2, according to Nielsen. The broadcast of these animated features marks the first time Disney•Pixar films are available on a Spanish-language television network in the U.S.
“Toy Story” delivered +58% growth among total viewers (persons 2+) (1,271,000 vs. 806,000 Sun 6:30-8:30pm), while “The Incredibles” reported +20% growth among total viewers (persons 2+) for its time period (1,215,000 vs. 1,012,000 Sun 8:30-11pm).
The films also delivered triple-digit increases among persons 2-11. “Toy Story” delivered a +200% year-to-date increase in the demographic (435,000 vs. 145,000 Sun 6:30-8:30pm), while “The Incredibles” reported a +189% increase (445,000 vs. 154,000 Sun 8:30-11pm). “Toy Story” and “The Incredibles” rank as the top two programs on Spanish-language broadcast TV on Sunday night among persons 2-11, and Sunday’s Disney•Pixar titles rank as the top two primetime movies on Spanish-language broadcast TV in 2011-to-date in the demographic.
Source: The Nielsen Company, NPM, Live+SD, 10/2/11, comparison to Sun 6:30-8:30pm and Sun 8:30-11pm, strict daypart, 12/27/10-9/25/11.
Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.