via press release:
CBS WINS TUESDAY IN VIEWERS AND ADULTS 25-54
"" Wins its Time Period in Viewers and Demos, Topping " " in
Adults 18-49 For the Third Consecutive Week
"" Places First at 10:00 PM in Viewers, Adults 18-49 and Adults 25-54 For the Third Straight Week
CBS won Tuesday in viewers and adults 25-54 and was a solid second in adults 18-49 as Oct. 4.and swept their respective time periods in viewers and key demographics, according to Nielsen preliminary live plus same day ratings for
was first in households (11.6/18), viewers (18.86m), adults 25-54 (5.4/14) and adults 18-49 (4.1/12) for the third consecutive week. posted its largest advantage over a first-run " " in adults 18-49 (+0.6 rtg pts) in adults 18-49, matched its best advantage in adults 25-54 (+2.1 rtg pts) and for the third consecutive week posted a +10 million viewer plus lead. NCIS was the night's #1 program in households, viewers and adults 25-54 and #2 in adults 18-49.
NCIS: LOS ANGELES was first in adults 25-54 (4.5/10), second in households (9.1/13), viewers (14.65m, -0.18m behind ABC) and adults 18-49 (3.4/08, -0.2 behind FOX).
At 10:00 PM,was first in households (7.4/12), viewers (11.35m), adults 25-54 (3.4/08) and adults 18-49 (2.4/06) for the third consecutive week.
For the night, CBS was first in households (9.4/15), viewers (14.96m), adults 25-54 (4.4/11) and second in adults 18-49 (3.3/09, -0.3 behind FOX) for the third consecutive week. CBS won every half-hour in adults 25-54 and five of six half-hours in adults 18-49 for the third consecutive week.
Updated Tuesday ratings will be available this afternoon.
Note: DVR penetration is at 42%, up from 38% last year. Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow as well.