Discovery’s U.S. Hispanic Networks Deliver Record Breaking Ratings in Q3

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via press release:


Discovery en Español Boasts Highest Q3 on Record

Discovery Familia Ranks #1 among Preschoolers

Miami, Florida, October 5, 2011 – Powered by popular series and winning specials, Discovery U.S. Hispanic continues its record breaking momentum with its flagship network Discovery Español, delivering yet another winning quarter in Q3, following a record Q1 and Q2 in 2011.

Discovery en Español closed Q3 with its highest primetime performance on record (Hispanic viewers 18-49), and also maintained its stronghold on the #2 position (since 2009) among all Hispanic Pay TV channels (Mon-Sun 7-11pm) across key demographics (P18-34, M18-34, F18-34; P35-49, M35-49, F35-49; P25-54, M25-54, F25-54).

According to Nielsen, Discovery en Español continued to expand its core target audience of P18-49 during primetime in Q3 (+6%), while also experiencing large increases among 18-34 year old viewers, with double digit growth across the board as compared to the same period last year (P18-34 + 15%, M18-34 + 12% F18-34 +22%).

Original series like Deadly Women / Las verdaderas mujeres asesinas (72K P18-49), which returns with a new season in Q4, brought a considerable increase in audience in its time slot compared to last year (+106% among P18-49). The primetime winning streak was also driven by the success of the Discovery Presenta block, which regularly ranks #1 against all pay TV networks on Sundays at 10pm.

Part of the Discovery U.S. Hispanic portfolio of networks, Discovery Familia has been publicly measured by Nielsen since the start of this quarter and is also outperforming with impressive growth and an enthusiastic audience reception. The network is now available in 3 million Hispanic TV homes. It is currently the #1 Hispanic Pay TV channel from 6am–7pm among preschool kids 2–5 years old and # 1 with K2–11 years old.

Some of Discovery Familia’s top performers include: Vamos con Bo, Fifi y los floriguitos and Louie among K2-11 and Rebaja y reduce, Detectives de salud and La moda por menos during primetime among F18-49.

Top series Q3 ’11 for Discovery en Español (000s).

Gold Rush Alaska / Fiebre del oro – Tuesdays 11pm-12am
97k viewers P18-49
#1 among Hispanic Pay TV networks during regularly scheduled programming
121% timeslot increase YoY#1 among P18-34, M18-34, M18-49, and M25-49.

Source: Live +SD, NPMH, Galaxy Explorer, Tuesdays 11pm – 12am, 6/27/11 -8/21/11, 000s

Deadly Women S3 / Verdaderas mujeres asesinas – Temporada 3 – Fridays 10-11pm
72K viewers P18-49
#1 among Hispanic Pay TV networks +106% increase compared to the same period last year
#1 among, P18-34, M18-34, F18-34, P18-49, M18-49, and F18-49.

Source: Live +SD, NPMH, Galaxy Explorer, Fridays 10pm-11pm, 6/27/11 -9/11/11, 000s

Disappeared / Desaparecidos – Tuesdays 10-11pm
68K viewers P18-49 #2 among Hispanic Pay TV networks
51% timeslot improvement over last year’s performance
#2 among HHLDs, P18-34, M18-34, F18-34, P18-49, M18-49, F18-49, P25-54, M25-54, F25-54.

Source: Live +SD, NPMH, Galaxy Explorer, Tuesdays 10pm-11pm, 7/11/11 -9/25/11, 000s

Top specials Q3 ’11 (000s)

Operacion Sodoma – Sunday September 25, 9-10pm
107K viewers P18-49 #1 among Hispanic Pay TV networks in its time slot
#1 telecast in its time slot in HHLDs, P18-34, M18-34, P18-49, M18-49, P25-54, and M25-54

Source: Live +SD, NPMH, Galaxy Explorer, Sunday 9pm-10pm, 9/25/11, 000s

9/11: After The Towers Fell / 11/9: El día después – Sunday September 4, 10-11pm
138K viewers P18-49
#1 telecast for the night among HHLDs, P18-34, M18-34, F18-34, P18-49, M18-49, F18-49, P25-54, M25-54, F25-54

Source: Live +SD, NPMH, Galaxy Explorer, Sunday 10pm-11pm, 9/4/11, 000s

Hispanic Pay-TV Networks Q3 – Based on Mon-Sun 7p-11p (000’s)


About Discovery U.S. Hispanic

Discovery U.S. Hispanic includes the Discovery en Español and Discovery Familia networks. Discovery en Español, providing Hispanic audiences with the best content from the portfolio of top networks from Discovery Communications, launched in 1998 as one of the first U.S. Hispanic pay TV networks in response to the growing demand for Spanish-language programming in the United States. Today, Discovery en Español is the 2nd highest rated Hispanic pay –TV channel in prime time, distributed on 100 % of U.S. Hispanic digital tiers nationwide. Discovery Familia is the first U.S. network developed to attract the coveted audience of highly-engaged Hispanic moms and their preschool age children. Discovery Familia is on track to reach 4 million Hispanic TV homes in 2011.

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