ABC's Wednesday Comedy Block is #1 in Adults 18-49; 'Revenge' Posts Big Year-to-Year Gains at 10pm

Categories: Network TV Press Releases

Written By

October 6th, 2011

via press release:

Although facing The X Factor on the night this year, ABC’s Wednesday results continued to pace well ahead of the year-ago evening in both Total Viewers (+25%) and Adults 18-49 (+28%), up year to year for the 3rd straight week.

 

  • ABC’s 2-hour Wednesday comedy block ranked #1 from 8-10pm among Adults 18-49.   In fact, for the 3rd straight week this season, ABC claimed Wednesday’s #1 TV show in Adults 18-49 with Modern Family.

At 8pm, ABC’s The Middle grew its overall audience week to week and took full control of its comedy competition in the half-hour, defeating NBC’s Up All Night by 3.3 million viewers and by 23% in Adults 18-49.  In addition, The Middle beat out CBS’ Survivor: South Pacific in the slot by 11% in Adults 18-34.

 

  • Despite going up against The X Factor in the time period this year, The Middle improved over the year-ago night for the 3rd consecutive telecast among viewers (+1.0 million) and young adults (+8%).

 

Once again building on its lead-in with viewers and young adults (+11%) at 8:30pm, ABC’s Suburgatory generated impressive retention of its highly-rated week-ago debut telecast in Total Viewers (93%) and Adults 18-49 (91%).  In fact, the show shot up 17% from its debut telecast with Teens 12-17.

 

  • Suburgatory overshadowed its comedy competition in the half-hour, more than doubling the delivery of NBC’s Free Agents in viewers (+176%) and Adults 18-49 (+200%).  Additionally, the new ABC comedy paced in a near-tie with Survivor in the slot among Adults 18-49 (running within 2-tenths of a rating point) and beat the CBS reality series for the 2nd week in a row with Adults 18-34 (+20%).

 

  • Like its debut telecast the prior week, Suburgatory greatly outperformed the year-ago time period occupant (Better With You) in viewers (+32%) and young adults (+30%).

 

Gaining on its lead-in at 9pm to dominate its time period with Adults 18-49, over The X Factor (+30%) and CBS’ Criminal Minds (+56%), ABC’s Modern Family stood as the night’s #1 TV show in the key young adult sales demo.

 

  • Opposite post-season MLB coverage on cable, Modern Family retained nearly all of its week ago Adult 18-49 audience (98%) and built week to week across all key Men (M18-34/M18-49/M25-54).

 

  • Up year to year for the 3rd consecutive week, Modern Family improved over its year-ago telecast by 15% in viewers and by 22% with young adults.

 

In the 9:30pm half-hour, ABC’s sophomore Happy Endings beat out Fox’s X Factor-fueled sophomore comedy Raising Hope by 11% in Total Viewers and by 26% in Adults 18-49Happy Endings ranked #1 in its slot with Adults 18-34, Men 18-34 and Women 18-34.

 

  • Holding nearly all of its season opening numbers with viewers (95%) and young adults (94%), Happy Endings scored its 2nd-strongest results for a regular telecast, behind only the prior week’s premiere.  In fact the new comedy built over is week-ago season opener among Men 18-49 (+4%), hitting a series high.

 

Building on its lead in among viewers (+12%) during the 10pm hour against veteran dramas on both CBS (CSI) and NBC (L&O: SVU), ABC’s freshman drama Revenge defeated NBC’s veteran drama L&O: SVU by 19% in Adults 18-49Revenge registered as the #1 drama in the hour for its 3rd telecast in a row with Adults 18-34 and Women 18-34. 

 

  • Revenge continued to generate enormous time-period improvement for ABC, leaping over the year-ago night in viewers (+75%) and young adults (+92%).

 

  • Against the MLB coverage, the new ABC drama grew its numbers week to week among key Men (M18-49/M25-54).
 
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