ABC’s Wednesday Comedy Block is #1 in Adults 18-49; ‘Revenge’ Posts Big Year-to-Year Gains at 10pm

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Although facing The X Factor on the night this year, ABC’s Wednesday results continued to pace well ahead of the year-ago evening in both Total Viewers (+25%) and Adults 18-49 (+28%), up year to year for the 3rd straight week.

 

  • ABC’s 2-hour Wednesday comedy block ranked #1 from 8-10pm among Adults 18-49.   In fact, for the 3rd straight week this season, ABC claimed Wednesday’s #1 TV show in Adults 18-49 with Modern Family.

At 8pm, ABC’s The Middle grew its overall audience week to week and took full control of its comedy competition in the half-hour, defeating NBC’s Up All Night by 3.3 million viewers and by 23% in Adults 18-49.  In addition, The Middle beat out CBS’ Survivor: South Pacific in the slot by 11% in Adults 18-34.

 

  • Despite going up against The X Factor in the time period this year, The Middle improved over the year-ago night for the 3rd consecutive telecast among viewers (+1.0 million) and young adults (+8%).

 

Once again building on its lead-in with viewers and young adults (+11%) at 8:30pm, ABC’s Suburgatory generated impressive retention of its highly-rated week-ago debut telecast in Total Viewers (93%) and Adults 18-49 (91%).  In fact, the show shot up 17% from its debut telecast with Teens 12-17.

 

  • Suburgatory overshadowed its comedy competition in the half-hour, more than doubling the delivery of NBC’s Free Agents in viewers (+176%) and Adults 18-49 (+200%).  Additionally, the new ABC comedy paced in a near-tie with Survivor in the slot among Adults 18-49 (running within 2-tenths of a rating point) and beat the CBS reality series for the 2nd week in a row with Adults 18-34 (+20%).

 

  • Like its debut telecast the prior week, Suburgatory greatly outperformed the year-ago time period occupant (Better with You) in viewers (+32%) and young adults (+30%).

 

Gaining on its lead-in at 9pm to dominate its time period with Adults 18-49, over The X Factor (+30%) and CBS’ Criminal Minds (+56%), ABC’s Modern Family stood as the night’s #1 TV show in the key young adult sales demo.

 

  • Opposite post-season MLB coverage on cable, Modern Family retained nearly all of its week ago Adult 18-49 audience (98%) and built week to week across all key Men (M18-34/M18-49/M25-54).

 

  • Up year to year for the 3rd consecutive week, Modern Family improved over its year-ago telecast by 15% in viewers and by 22% with young adults.

 

In the 9:30pm half-hour, ABC’s sophomore Happy Endings beat out Fox’s X Factor-fueled sophomore comedy Raising Hope by 11% in Total Viewers and by 26% in Adults 18-49.  Happy Endings ranked #1 in its slot with Adults 18-34, Men 18-34 and Women 18-34.

 

  • Holding nearly all of its season opening numbers with viewers (95%) and young adults (94%), Happy Endings scored its 2nd-strongest results for a regular telecast, behind only the prior week’s premiere.  In fact the new comedy built over is week-ago season opener among Men 18-49 (+4%), hitting a series high.

 

Building on its lead in among viewers (+12%) during the 10pm hour against veteran dramas on both CBS (CSI) and NBC (L&O: SVU), ABC’s freshman drama Revenge defeated NBC’s veteran drama L&O: SVU by 19% in Adults 18-49.  Revenge registered as the #1 drama in the hour for its 3rd telecast in a row with Adults 18-34 and Women 18-34. 

 

  • Revenge continued to generate enormous time-period improvement for ABC, leaping over the year-ago night in viewers (+75%) and young adults (+92%).

 

  • Against the MLB coverage, the new ABC drama grew its numbers week to week among key Men (M18-49/M25-54).
blog comments powered by Disqus