‘Days of Our Lives’ Ties for #1 for the Daytime Week of Sept. 26-30 in Women 18-34 Demographic

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

‘DAYS OF OUR LIVES’ TIES FOR #1 FOR THE DAYTIME WEEK OF SEPT. 26-30 IN THE VALUABLE WOMEN 18-34 DEMOGRAPHIC

‘DAYS’ MATCHES ITS TOP WOMEN 18-49 RATING IN 15 WEEKS AND EQUALS ITS HIGHEST WOMEN 18-34 RESULT IN NEARLY EIGHT MONTHS

VERSUS THE SAME WEEK LAST YEAR, ‘DAYS’ GROWS BY 7 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. – October 6, 2011 – For the week of September 26-30, “Days of our Lives” (1.0 rating, 7 share among women 18-49, 0.7/4 among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #1 in the valuable women 18-34 race. Versus the same week last year, “Days” is up 7 percent in total viewers (2.6 million vs. 2.4 million).

In a week that marked the return of some fan-favorite characters, “Days” matched its highest women 18-49 rating in 15 weeks (since the week of June 13-17) and tied its highest women 18-34 rating in nearly eight months (since the week of January 31-February 4).

Season to date, “Days of our Lives” is tied for #5 in the women 18-49 category and tied for #4 in the women 18-34 demo.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

 

blog comments powered by Disqus