via press release:
|'DAYS OF OUR LIVES' TIES FOR #1 FOR THE DAYTIME WEEK OF SEPT. 26-30 IN THE VALUABLE WOMEN 18-34 DEMOGRAPHIC|
'DAYS' MATCHES ITS TOP WOMEN 18-49 RATING IN 15 WEEKS AND EQUALS ITS HIGHEST WOMEN 18-34 RESULT IN NEARLY EIGHT MONTHS
VERSUS THE SAME WEEK LAST YEAR, 'DAYS' GROWS BY 7 PERCENT IN TOTAL VIEWERS
UNIVERSAL CITY, Calif. – October 6, 2011 – For the week of September 26-30, "Days of our Lives" (1.0 rating, 7 share among women 18-49, 0.7/4 among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #1 in the valuable women 18-34 race. Versus the same week last year, "Days" is up 7 percent in total viewers (2.6 million vs. 2.4 million).
In a week that marked the return of some fan-favorite characters, “Days” matched its highest women 18-49 rating in 15 weeks (since the week of June 13-17) and tied its highest women 18-34 rating in nearly eight months (since the week of January 31-February 4).
Season to date, "Days of our Lives" is tied for #5 in the women 18-49 category and tied for #4 in the women 18-34 demo.
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”