Updated: ‘The Chew’ Surpasses ‘The Talk’ By Double Digit Percentages, But…

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We don’t usually append notes to press releases, but I’ll make an exception here: ‘The Chew’s’ results for last week were inflated due to its premiere on 9/26 which had a 0.9 rating with women 18-49, but by the end of the week it was down to a 0.6 rating with women 18-49.  For the full week it ended with a 0.7 rating with women 18-49, lower than the year ago run of ‘All My Children” which scored a 0.9 for the same week last year.

via press release:

ABC is Daytime’s No. 1 Network for the 5th Consecutive Week

in Women 18-49 and for the 11th Straight Week in Women 25-54

 

“The Chew” Surpasses “The Talk” by Double-Digit Percent Margins

Across All Target Women Demographics

 

“General Hospital” Hits a 2-Month High in Women 18-49

 

ABC Daytime

 

  • ABC ranked as Daytime’s No. 1 network for the 5th week in a row in Women 18-49 (1.0 rating/655,000 – tie) and for the 11th week running in Women 25-54 (1.3 rating/821,000 – tie).

 

  • During its premiere week, ABC Daytime’s new lifestyle program “The Chew” overshadowed CBS’ “The Talk” by 50% in Women 18-34 (169,000 vs. 113,000), by 17% in Women 18-49 (480,000 vs. 410,000) and by 18% in Women 25-54 (609,000 vs. 515,000).

 

  • “General Hospitalposted a 2-month high in Women 18-49 (746,000) and Women 25-54 (934,000) – since week of 8/15/11.

 

  • In Women 18-49, “General Hospital” (No. 2 — 1.2 rating/746,000), “The View” (No. 3T – 1.1 rating/723,000) andOne Life to Live” (No. 3T – 1.1 rating/673,000) placed among the week’s Top 3 Daytime programs.

 

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks

 

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)

No. 1 CBS   3.13 million       No. 1T  NBC    1.0/671,000

                No. 2 ABC   2.75 million       No. 1T  ABC    1.0/655,000

                No. 3 NBC   2.57 million       No. 3   CBS    0.9/553,000

 

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

 

Program                    Net                     Rtg/000s

The Young & the Restless   CBS                   1.4/865,000

General Hospital           ABC                   1.2/746,000

The View                   ABC                   1.1/723,000

One Life to Live           ABC                   1.1/673,000

Days of Our Lives          NBC                   1.0/671,000

 

Source: NTI, Live + Same Day:  Week of 9/26/11. All ranks/ties based on rating unless otherwise noted. ”Price is Right” = 11:00 a.m. – 12:00 p.m.

 

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