
We don't usually append notes to press releases, but I'll make an exception here: 'The Chew's' results for last week were inflated due to its premiere on 9/26 which had a 0.9 rating with women 18-49, but by the end of the week it was down to a 0.6 rating with women 18-49. For the full week it ended with a 0.7 rating with women 18-49, lower than the year ago run of 'All My Children" which scored a 0.9 for the same week last year.
via press release:
ABC is Daytime’s No. 1 Network for the 5th Consecutive Week
in Women 18-49 and for the 11th Straight Week in Women 25-54
“The Chew” Surpasses “The Talk” by Double-Digit Percent Margins
Across All Target Women Demographics
“General Hospital” Hits a 2-Month High in Women 18-49
ABC Daytime
- ABC ranked as Daytime’s No. 1 network for the 5th week in a row in Women 18-49 (1.0 rating/655,000 – tie) and for the 11th week running in Women 25-54 (1.3 rating/821,000 – tie).
- During its premiere week, ABC Daytime’s new lifestyle program “The Chew” overshadowed CBS’ “The Talk” by 50% in Women 18-34 (169,000 vs. 113,000), by 17% in Women 18-49 (480,000 vs. 410,000) and by 18% in Women 25-54 (609,000 vs. 515,000).
- “General Hospital” posted a 2-month high in Women 18-49 (746,000) and Women 25-54 (934,000) – since week of 8/15/11.
- In Women 18-49, “General Hospital” (No. 2 -- 1.2 rating/746,000), “The View” (No. 3T – 1.1 rating/723,000) and “One Life To Live” (No. 3T – 1.1 rating/673,000) placed among the week’s Top 3 Daytime programs.
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks –
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.13 million No. 1T NBC 1.0/671,000
No. 2 ABC 2.75 million No. 1T ABC 1.0/655,000
No. 3 NBC 2.57 million No. 3 CBS 0.9/553,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & The Restless CBS 1.4/865,000
General Hospital ABC 1.2/746,000
The View ABC 1.1/723,000
One Life To Live ABC 1.1/673,000
Days Of Our Lives NBC 1.0/671,000
Source: NTI, Live + Same Day: Week of 9/26/11. All ranks/ties based on rating unless otherwise noted. ”Price is Right” = 11:00 a.m. – 12:00 p.m.





