Note that CNN’s Erin Burnett OutFront was down 57% in demo and more than 25% in total viewers from Day 1 to Day 5. Additionally, according to Nielsen, the show’s premiere week is down 24% with P2+ and down 13% with A25-54 when compared to the debut week of John King on CNN.
Day 1: 535,000 (P2+), 215,000 (Viewers 25-54)
Day 5: 398,000 (P2+), 92,000 (Viewers 25-54))
Live + Same Day Cable News Daily Ratings for October 7, 2011
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 1,104 | 255 | 535 | |
| CNN | 369 | 122 | 161 | |
| MSNBC | 350 | 99 | 163 | |
| CNBC | 179 | 48 | 97 | |
| FBN | 64 | 9 | 27 | |
| HLN | 349 | 114 | 184 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,020 | 310 | 816 | |
| CNN | 446 | 158 | 216 | |
| MSNBC | 597 | 163 | 271 | |
| CNBC | 211 | 70 | 121 | |
| FBN | 83 | 14 | 38 | |
| HLN | 409 | 128 | 190 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 1,000 | 346 | 646 |
| CNN | American Morning | 278 | 108 | 144 |
| MSNBC | Morning Joe | 324 | 105 | 171 |
| CNBC | Squawk Box | 201 | 56 | 119 |
| HLN | Morning Express w/ Meade | 280 | 119 | 167 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FIVE, THE | 1,325 | 291 | 600 |
| CNN | Situation Room | 511 | 149 | 191 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 560 | 67 | 210 |
| CNBC | MONEY IN MOTION | 94 | 20 | 38 |
| CNBC | OPTIONS ACTION | 109 | 29 | 50 |
| HLN | HLN SPECIAL REPORT | 640 | 161 | 337 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 1,888 | 379 | 765 |
| CNN | John King USA | 370 | 97 | 134 |
| MSNBC | POLITICS NATION | 550 | 98 | 249 |
| CNBC | Mad Money | 133 | 40 | 60 |
| HLN | Prime News | 540 | 138 | 259 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | The Fox Report W/S.SMITH | 1,488 | 303 | 621 |
| CNN | ERIN BURNETT OUTFRONT | 398 | 92 | 165 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 644 | 127 | 301 |
| CNBC | Kudlow Report | 104 | 44 | 38 |
| HLN | ISSUES | 437 | 117 | 182 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 2,837 | 441 | 1,114 |
| CNN | Anderson Cooper 360 | 423 | 145 | 211 |
| MSNBC | Last Word W/ L. ODONNELL | 773 | 188 | 342 |
| CNBC | CRUISE INC. | 208 | 94 | 117 |
| HLN | Nancy Grace | 468 | 124 | 213 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity SPECIAL | 1,728 | 242 | 673 |
| CNN | Piers Morgan Tonight | 387 | 140 | 166 |
| MSNBC | Rachel Maddow Show | 760 | 213 | 357 |
| CNBC | AMERICAN GREED | 202 | 48 | 102 |
| HLN | Dr. Drew | 459 | 149 | 231 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | 15 YEARS FAIR & BALANCED | 1,459 | 245 | 638 |
| CNN | Anderson Cooper 360 | 527 | 188 | 268 |
| MSNBC | MSNBC SPECIAL | 255 | 88 | 112 |
| CNBC | AMERICAN GREED | 224 | 69 | 145 |
| HLN | Joy Behar | 323 | 117 | 139 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 1,188 | 329 | 601 |
| CNN | ERIN BURNETT OUTFRONT | 384 | 140 | 185 |
| MSNBC | MSNBC INVESTIGATES | 298 | 152 | 137 |
| CNBC | Mad Money | 92 | 55 | 82 |
| HLN | SHOWBIZ TONIGHT | 281 | 88 | 118 |
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For other days cable news ratings click here.-
Note: We post all the cable news ratings we get.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2011)
CNN/HLN: 101.12 million HHs
CNBC: 98.62 million HHs
FNC: 99.15 million HHs
MSNBC: 95.72 million HHs
Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.
