CBS Posts Largest Live Plus 7-Day Lift In Viewers And Adults 18-49 During Premiere Week

Categories: Network TV Press Releases

Written By

October 10th, 2011

via press release:

CBS POSTS LARGEST LIVE PLUS 7-DAY LIFT IN VIEWERS AND ADULTS 18-49 DURING PREMIERE WEEK

 

Network Gains an Additional +2.1 Million Viewers and +0.7 rating Points in Adults 18-49, More Than Any Other Network

 

CBS Has 6 of the Top 10 in Viewers Based on Live Plus 7-Day Lift, More Than All Networks Combined and Four of the Top 10 in Adults 18-49, More Than Any Other Network

 

"Two and Half Men" Gains +4.09 Million Viewers From its Record-Setting Season Premiere Ratings and +1.8 Rating Points in Adults 18-49

 

            CBS posted the largest premiere week lift in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus 7-day lift versus live same day ratings for the week of Sept. 19-Sept. 25.

 

CBS gained an average of +2.10 million viewers over its live plus same day delivery (+17%), +0.7 ratings points in adults 18-49 (+23%) and +0.9 rating points in adults 25-54 (+22%).

 

Among viewers, CBS had six of the top 10 programs ranked by live plus 7-day playback, more than all other networks combined.  Among adults 18-49, CBS had four of the top 10 posting the largest lift, more than any other network.

 

Two and a Half Men gained an additional +4.09 million viewers from its record setting 28.74 million premiere and +1.8 ratings points in adults 18-49 bringing its premiere adult 18-49 rating to 12.5.  NCIS maintained its adult 18-49 victory over "Glee" with live plus 7-data (5.5 vs. 5.3).

 

Also among the top gainers in viewers were HAWAII FIVE-0 (+3.60m), CSI (+3.50m), THE Mentalist (+3.43m), NCIS (+3.34m) and Criminal Minds (+3.05m).

 

Also among the top 10 in adults 18-49 were premiere week's two episodes of The Big Bang Theory both increasing +1.4 and CSI by +1.3.

                DVR 7-Day Playback Lift to CBS Television Network

Live Plus Same Day Premiere Week Avg.         12.12m                        3.1                   4.1

Live Plus 7-Day Premiere Week Avg    .           14.22m                        3.8                   5.0

+2.10m                        +0.7                 +0.9

+17%                           +23%               +22%

 

 

Top 10 Programs DVR 7-Day Playback Lift Among Viewers

 

L+SD                     L+7                Lift

 

1. Modern Family                            14.52                    19.23               +4.71m

2. Modern Family                            14.54                    19.17               +4.63m

3. Two and a Half Men        28.74                    32.83               +4.09m

4. HAWAII FIVE-0                        12.19                    15.79               +3.60m

5. Grey's Anatomy                           10.38                    13.92               +3.54m

6. CSI                                             12.74                    16.24               +3.50m

7. THE Mentalist                     13.56                    16.99               +3.43m

8. NCIS                                          19.96                    23.30               +3.34m

9. Criminal Minds                  14.14                    17.19               +3.05m

10. Glee                                           9.21                     12.21               +3.00m

Top 10 Programs DVR 7-Day Playback Lift Among Adults 18-49

 

 

L+SD                   L+7                Lift

 

1. Modern Family                                 6.2                   8.6                   +2.4

2. Modern Family                                 6.0                   8.3                   +2.3

3. Two and a Half Men             10.7                 12.5                 +1.8

4. Grey's Anatomy                                4.1                   5.8                   +1.7

5. New Girl                                          4.8                   6.3                   +1.5

6. The Big Bang Theory             5.1                   6.5                   +1.4

6. The Big Bang Theory             4.9                   6.3                   +1.4

6. Office                                               4.0                   5.4                   +1.4

9. CSI                                                  3.2                   4.5                   +1.3

9. Glee                                                 4.0                   5.3                   +1.3

 
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