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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'Supernatural' Tops % Gains In Season's Premiere Week

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October 10th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 81 such programs in the complete data for the week, which is essentially a full schedule of new broadcast episodes.

During the premiere week of the 2011-12 broadcast season (Sept 19-25, 2011),  Modern Family and Supernatural topped the rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

Modern Family led all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.4 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Supernatural led the % adults 18-49 ratings increase from DVR viewing, adding 63% to its Live+Same Day adults 18-49 ratings.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.702 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family SP-9/21(S) ABC 6.2 8.6 2.4 39%
2 MODERN FAMILY ABC 6.0 8.3 2.3 38%
3 Two and a Half Men CBS 10.7 12.5 1.8 17%
4 GREY'S ANATOMY ABC 4.1 5.8 1.7 41%
5 OFFICE NBC 3.9 5.4 1.5 38%
6 New Girl FOX 4.8 6.3 1.5 31%
7 Big Bang Theory, THE - SP(S)-09/22 CBS 5.1 6.5 1.4 27%
8 Big Bang Theory, THE CBS 4.9 6.3 1.4 29%
9 CSI CBS 3.2 4.5 1.3 41%
10 Glee FOX 4.0 5.3 1.3 33%
11 NCIS CBS 4.3 5.5 1.2 28%
12 Hawaii Five-0 CBS 3.4 4.6 1.2 35%
13 Criminal Minds CBS 4.1 5.2 1.1 27%
14 Up All Night NBC 2.4 3.5 1.1 46%
15 How I Met Your Mother 830(S)-09/19 CBS 5.2 6.3 1.1 21%
16 2 Broke Girls CBS 7.1 8.1 1.0 14%
17 Family Guy FOX 4.1 5.1 1.0 24%
18 Law And Order:SVU NBC 2.4 3.4 1.0 42%
19 Mentalist, THE CBS 2.8 3.8 1.0 36%
20 Pan Am ABC 3.1 4.1 1.0 32%
21 REVENGE ABC 3.3 4.2 0.9 27%
22 WHITNEY NBC 3.3 4.2 0.9 27%
23 Person Of Interest CBS 3.1 4.0 0.9 29%
24 Castle ABC 3.2 4.1 0.9 28%
25 How I Met Your Mother CBS 4.7 5.6 0.9 19%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Supernatural CW 0.8 1.3 0.5 63%
2 AMERICA'S Top Model-11 CW 0.7 1.1 0.4 57%
3 Fringe FOX 1.5 2.3 0.8 53%
4 Nikita CW 0.6 0.9 0.3 50%
5 Up All Night NBC 2.4 3.5 1.1 46%
6 RINGER CW 0.9 1.3 0.4 44%
7 SECRET CIRCLE CW 0.9 1.3 0.4 44%
8 90210 CW 0.7 1.0 0.3 43%
9 Law And Order:SVU NBC 2.4 3.4 1.0 42%
10 HARRY'S LAW NBC 1.2 1.7 0.5 42%
11 Vampire Diaries CW 1.2 1.7 0.5 42%
12 GREY'S ANATOMY ABC 4.1 5.8 1.7 41%
13 COMMUNITY NBC 1.7 2.4 0.7 41%
14 CSI CBS 3.2 4.5 1.3 41%
15 MODERN FAMILY SP-9/21(S) ABC 6.2 8.6 2.4 39%
16 OFFICE NBC 3.9 5.4 1.5 38%
17 MODERN FAMILY ABC 6.0 8.3 2.3 38%
18 PARENTHOOD NBC 2.1 2.9 0.8 38%
19 PLAYBOY CLUB NBC 1.6 2.2 0.6 38%
20 Body Of Proof ABC 2.2 3.0 0.8 36%
21 Mentalist, THE CBS 2.8 3.8 1.0 36%
22 Hawaii Five-0 CBS 3.4 4.6 1.2 35%
23 Blue Bloods CBS 2.0 2.7 0.7 35%
24 CSI: NY CBS 1.8 2.4 0.6 33%
25 Glee FOX 4.0 5.3 1.3 33%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY SP-9/21(S) ABC  14,524  19,226  4,702 32%
2 MODERN FAMILY ABC  14,542  19,173  4,631 32%
3 Two and a Half Men CBS  28,743  32,833  4,090 14%
4 Hawaii Five-0 CBS  12,188  15,789  3,601 30%
5 GREY'S ANATOMY ABC  10,378  13,921  3,543 34%
6 CSI CBS  12,737  16,237  3,500 27%
7 Mentalist, THE CBS  13,555  16,993  3,438 25%
8 NCIS CBS  19,958  23,303  3,345 17%
9 Criminal Minds CBS  14,137  17,186  3,049 22%
10 Glee FOX  9,210  12,213  3,003 33%
11 Body Of Proof ABC  9,462  12,335  2,873 30%
12 Blue Bloods CBS  12,058  14,912  2,854 24%
13 Big Bang Theory, THE - SP(S) CBS  14,939  17,770  2,831 19%
14 New Girl FOX  10,280  13,089  2,809 27%
15 Unforgettable CBS  14,113  16,908  2,795 20%
16 Castle ABC  13,278  16,053  2,775 21%
17 Person Of Interest CBS  13,333  16,087  2,754 21%
18 Pan Am ABC  11,063  13,769  2,706 24%
19 Big Bang Theory, THE CBS  14,298  16,977  2,679 19%
20 OFFICE NBC  7,641  10,095  2,454 32%
21 Law And Order:SVU NBC  7,632  10,037  2,405 32%
22 NCIS: LOS ANGELES CBS  16,712  19,095  2,383 14%
23 REVENGE ABC  10,015  12,390  2,375 24%
24 HARRY'S LAW NBC  7,532  9,796  2,264 30%
25 2 Broke Girls CBS  19,368  21,535  2,167 11%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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