Tr3s: MTV, Música y Mas Scores 100% Year-Over-Year Growth Among The Coveted 18-34s

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via press release:



 Solid increases for network originals “Quiero Mis Quinces” and “Lo Que Te Pica”

Digital traffic scores double-digit rise, with video streams up 119% year-over-year

Miami, FL October 10th, 2011 –Tr3s: MTV, Música y Más, the bilingual/bicultural entertainment destination for Latinos in the US, announces 100% ratings increases year-over-year, in the final quarter of FY2011 — twice the rate of any other Hispanic cable or broadcast network among HP18-34s. The network’s growth was fueled by original content with hits including “Quiero Mis Quinces” and the daily entertainment news/music show “Lo Que Te Pica”. Both shows helped increase their daypart by 60% and 150%, respectively, in 3rd quarter 2011. Additionally, the network experienced a dramatic 119% increase in video streams in the past 6 months versus last year.  

“We’re very proud to be the fastest growing Hispanic network throughout the entire day, with the largest proportion of bicultural US born Hispanics” said Jose Tillan, GM & EVP of Tr3s. “More than 50% of Hispanics 18-29 are US born and are rapidly growing to dominate this segment.  We’re thrilled that these Hispanic Millennials continue to connect so strongly with Tr3s.”

This month, Tr3s continues to build on its stellar roster of original content shaped by authentic stories and unique characters, with the premiere of the daily scripted series “Popland”, the celebrity-driven reality show “Rock Dinner”, and a new season of the culturally-relevant hit “Quiero Mis Quinces”. 


Nielsen Media Research NHIH, 06/28/10-09/26/10 vs. 06/27/11-09/25/11, M-Su/8a-2a ratings, Quiero Mis Quinces and Lo Que Te Pica growth based on all airings, Live+SD

Omniture, 03/29/10-09/26/10 vs. 03/28/11-09/25/11, video streams

US Born Population: Simmons 18+ Generation data + Pew Latino Children May 28, 2009 gens data + Nielsen 2012 population data & Synovate 2008 data

Generation data by network: Simmons Summer 2011 full year generational data/teens prototyped combined with Nielsen (JAS’11) & Simmons age segment composition data

About Tr3s: MTV, Música y Más

Tr3s: MTV, Música y Más, owned and operated by Viacom International Media Networks, reaches 6.3 million Hispanic TV households (49% of US Hispanic Total TV HH) and 35million total TV households. The network’s programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino – throughoriginal productions, key acquisitions, and content from MTV Networks’ portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity — milestones, making it and music — as well as social responsibility through its initiative “Agentes de Cambio”, which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected thru

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