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TV Ratings Sunday: 'Pan Am' Keeps Diving, 'Desperate Housewives' Ties Series Low; As, Of Course, Football Wins

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October 10th, 2011

Scoreboard NBC CBS ABC Uni FOX
Adults 18-49: rating/Share 6.5/16 3.2/8 2.0/5 1.1/3 1.0/3
Adults 18-34: Rating/Share 5.8/17 2.1/6 1.4/4 1.1/3 1.0/3
Total Viewers (million) 16.226 12.130 7.208 2.948 2.655

Due to the nature of live sports programming the ratings for NBC (NFL Football) and CBS (NFL Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC of course won the night fueled by Sunday Night Football. While the SNF numbers will be adjusted in the finals, there's no doubt NBC will come out on top for the night. Fans of CBS shows should definitely wait for the final program ratings (available Tuesday morning) since CBS had 35 minutes of NFL overrun in the eastern and central timezones scrambling its results.

While the final ratings should be available tomorrow (although holiday delays are possible)  NBC's Sunday Night Football Game 5: Green Bay Packers vs. Atlanta Falcons posted a 7.9 adults 18-49 rating from 8:30-11p, up from last week's Sunday night matchup (NY Jets vs. BAL Ravens), which delivered a 7.3 adults 18-49 rating from 8:30-11p in the Fast Nationals before rising to a 7.7 rating from 8:32-11:35p in the Finals.

ABC's Pan Am ratings kept diving, down 27% from last week to a 1.9 adults 18-49 rating.  Pan Am's lead-in, Desperate Housewives dropped 10% from last Sunday, tieing a series low 2.7 adults 18-49 rating for a regular new episode. Earlier in the evening America's Funniest Home Videos dipped 7% vs. last week to a 1.4 adults 18-49 rating. Extreme Makeover: Home Edition fell 5% vs. last week to a  2.0 adults 18-49 rating.

Last night, the ALCS Game 2 on FOX was postponed due to rain and will be played today at 4PM ET. Because of that, an encore of The Cleveland Show was joined in progress at 7:12P in 17% of the country due to football, and was followed by a repeat of The X Factor.

Broadcast primetime ratings for Sunday, October 9, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM CBS NFL Overrun 6.9 21 20.937
NBC Football Night In America 2.3 7 6.602
ABC America's Funniest Home Videos 1.4 4 6.628
FOX The Cleveland Show -R 0.6 2 1.479
tvbythenumbers.com
7:30PM NBC Football Night In America 4.0 11 10.406
CBS 60 Minutes 3.6 10 13.713
FOX The Cleveland Show -R 1.0 3 2.214
tvbythenumbers.com
8:00PM NBC Football Night In America 6.0 16 15.415
ABC Extreme Makeover: Home Edition 2.0 5 7.330
FOX The X Factor -R (8-10p) 1.1 3 3.060
tvbythenumbers.com
8:30PM NBC NBC Sunday Night Football (8:30-11p) 7.9 19 19.477
CBS The Amazing Race 2.7 7 9.607
tvbythenumbers.com
9:00PM ABC Desperate Housewives 2.7 6 8.457
tvbythenumbers.com
9:30PM CBS The Good Wife 2.2 5 9.878
tvbythenumbers.com
10:00PM ABC Pan Am 1.9 5 6.418
tvbythenumbers.com
10:30PM CBS CSI:Miami 2.0 5 9.707

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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