via press release:
Disney Channel’s Preschool Block, Disney Junior, Sets Weekend Highs
~Owns TV’s Top 4 Preschool Telecasts in Kids 2-5, and the Top 8 in Boys 2-5
Saturday’s “Jake and the Never Land Pirates” is the Series’ Most-Watched Telecast in 6 Months in Kids 2-5 and in 5 Months in Boys 2-5
“Jake and the Never Land Pirates” is TV’s No. 1 Series in Boys 2-5
and the No. 1 Preschool TV Series in Kids 2-5
“Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse” Account
for TV’s Top 4 Preschool Telecasts in Kids 2-5 and the Top 8 in Boys 2-5
For the week of October 3, 2011, Disney Junior delivered Disney Channel’s biggest audience in the weekend hours ever in Total Viewers (2.21 million) and Kids 2-5 (608,000), and recorded the network’s 2nd-largest Boy 2-5 (301,000) audience of all time.
Impressively, “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse” accounted for the Top 8 preschool telecasts for the week in Boys 2-5 and the Top 4 in Kids 2-5.
- Saturday’s “Jake and the Never Land Pirates” (8:30 – 8:55 a.m.) was the series’ most-watched telecast in 6 months in Kids 2-5 (1.01 million/6.1 rating) and was its most-watched telecast in 5 months in Boys 2-5 (594,000/7.0 rating) – since 4/21/11 and 5/21/11, respectively.
- “Jake and the Never Land Pirates” was the week’s No. 1 TV series in Boys 2-5 (413,000/4.9 rating) and was the No. 1 preschool series across all TV in Kids 2-5 (653,000/3.9 rating).
- “Mickey Mouse Clubhouse” ranked as the week’s No. 2 preschool TV series among Boys 2-5 (366,000/4.3 rating), and was the No. 3 preschool series in Kids 2-5 (593,000/3.6 rating).
About Disney Junior:
The new Disney Junior programming block on Disney Channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior is available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will add a basic cable and satellite channel in the U.S.
Source: NMR, U.S. ratings, 10/3-10/9/11. Disney Junior Hours: M-F, 6:00 a.m. – 2:00 p.m.; SS, 6:00 a.m. – 9:00 a.m.