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TV Ratings Monday: CBS Tops Night As Most Shows Fall, Season Lows Are Widespread

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October 11th, 2011

Scoreboard CBS ABC FOX Uni NBC CW
Adults 18-49: rating/Share 3.9/9 2.9/7 2.7/7 1.4/3 1.2/3 0.6/1
Adults 18-34: Rating/Share 3.0/8 1.8/5 2.3/6 1.6/2 1.0/3 0.7/2
Total Viewers (million) 11.110 15.056 7.689 3.328 3.842 1.428

Due to the nature of live sports programming the ratings for Fox (MLB ALCS Overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS topped the night in the adults 18-49 ratings, but its shows were caught in the (baseball & football aided, perhaps with an assist from the Kardashian wedding) broadcast ratings downdraft that hit most shows on the night. Two and a Half Men dipped 6% vs. last week to a 5.8 adults 18-49 rating. How I Met Your Mother fell 13% vs. last week to a 3.9 adults 18-49 rating , 2 Broke Girls dropped 7% to a 4.2 adults 18-49 rating, Mike & Molly was down 7% to a 4.0 adults 18-49 rating. Hawaii Five-0 tumbled 19% to a 2.6 adults 18-49 rating.

Fans of Fox shows should definitely wait for the final program ratings (available later Today or Wednesday morning) since Fox had a 52 minute ALCS baseball overrun in the eastern and central timezones scrambling its results. The numbers below are useless. Perhaps I shouldn't include them at all, but I'll take my chances.

ABC's Dancing with the Stars was even with last week's performance series low 3.1 adults 18-49 rating. Castle dipped 4% to a 2.4 adults 18-49 rating. Note that the ABC affiliate in Detroit broadcast the MNF game which puts their numbers at somewhat more risk of a downward adjustment in the finals.

NBC's The Sing Off  crashed 22% to a series low 1.4 adults 18-49 rating. No more The Playboy Club for NBC. Its replacement, a repeat of Prime Suspect, drew a 0.7 adults 18-49 rating on a night NBC would rather forget. Once again, NBC was beaten by Univision among adults 18-49.

CW's Hart Of Dixie  now seems caught in the general CW ratings collapse it fell 25% to a 0.6 adults 18-49 rating. Gossip Girl was down 14%, also to a 0.6 adults 18-49 rating.

Late-night results are below the primetime data.

Broadcast primetime  ratings for Monday, October 10, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS How I Met Your Mother 3.9 11 8,939
FOX ALCS Overrun 3.4 9 10.350
ABC Dancing with the Stars 3.1 8 16.993
NBC The Sing Off 1.4 4 4.296
CW Gossip Girl 0.6 2 1,337
tvbythenumbers.com
8:30PM CBS 2 Broke Girls 4.2 10 10,587
tvbythenumbers.com
9:00PM CBS Two and a Half Men 5.8 13 15,889
FOX Terra Nova 2.6 6 6.865
CW Hart Of Dixie 0.6 1 1,520
tvbythenumbers.com
9:30PM CBS Mike & Molly 4.0 9 11,759
tvbythenumbers.com
10:00PM CBS Hawaii Five-0 2.6 6 9,742
ABC Castle 2.4 6 11,182
FOX House 2.3 6 5.853
NBC Prime Suspect -R 0.7 2 2,935
tvbythenumbers.com

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via NBC press notes:

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.7/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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