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With A Huge Baseball Week, TBS Tops Primetime & Total Day Cable Ratings For Week Ending October 9, 2011

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October 11th, 2011


Typically ESPN would top the the cable primetime adults 18-49 ratings and total viewership throughout football season, but TBS had such good luck with the baseball division series (multiple 5 game series, including the Yankees), it not only surpassed ESPN for primetime adults 18-49 viewership last week, it beat Nickelodeon (SpongeBob, sob) for total day average viewership. I don't recall the last time that Nickelodeon wasn't on top the total day cable viewership (but my memory is not to be trusted.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week  Ending October 9, 2011

Network (000s)
TBSC  5,129
DSNY  2,838
USA  2,692
ESPN  2,590
FX  1,911
FOXN  1,909
HIST  1,528
TNT  1,411
SYFY  1,325
A&E  1,254
ADSM  1,217
LIFE  1,139
MTV  1,109
FOOD  1,089
NAN  993
TRU  967
CMDY  950
DISC  947
HGTV  944
TLC  903
EN  881
NKJR  806
FAM  759
AMC  723
BRAV  721

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
TBSC  2,189
ESPN  1,261
FX  1,126
USA  969
MTV  725
HIST  666
CMDY  622
A&E  599
SYFY  598
TNT  596
ADSM  574
EN  570
DSNY  548
FOOD  537
LIFE  523
DISC  510
TRU  457
TLC  445
BRAV  432
VH1  371
FAM  364
NAN  361
BET  357
AMC  351
SPK  334

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Total Day Average Viewers (Live+SD)

Network (000s)
TBSC  1,710
NICK  1,661
DSNY  1,659
USA  1,374
ADSM  1,286
ESPN  1,154
FOXN  1,070
NAN  1,068
TNT  998
TOON  898
FX  820
HIST  717
A&E  665
FOOD  620
HGTV  588
MTV  569
LIFE  559
TRU  552
SYFY  540
NKJR  527
DISC  527
CMDY  508
TVLD  477
TLC  475
HALL  460

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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