Golf Channel's Coverage Of PGA Tour Fall Series Off To Strongest Ratings Start Ever

Categories: Network TV Press Releases,TV Sports Ratings & News

Written By

October 13th, 2011

via press release:

GOLF CHANNEL'S COVERAGE OF PGA TOUR FALL SERIES OFF TO STRONGEST START EVER

Frys.com Open Most-Watched PGA TOUR Fall Series Event in History

2011 Justin Timberlake Shriners Hospitals for Children Open and Frys.com Open Events Now Two Highest-Rated in History of Fall Series

Viewership Through Two Fall Series Events Up 235 Percent From Last Year

Frys.com Open Viewers Treated to Six-Hole Playoff and Tiger Woods Playing His First Fall Series Event; 165 Percent Increase Over 2010

Orlando, Fla. (Oct. 13, 2011) – Golf Channel continues its ratings momentum after the PGA TOUR Playoffs, garnering the best-ever start to the Fall Series and highlighted by record ratings at last week’s Frys.com Open, the most-watched Fall Series event in history.

The Frys.com Open on Golf Channel, which featured a first-ever appearance by Tiger Woods in a PGA TOUR Fall Series tournament and won by Bryce Molder in a six-hole playoff, drew 727,000 average viewers, up 165 percent over last year. The tournament’s household rating (0.7) also makes it the highest-rated Fall Series event ever. The last two hours of the playoff peaked at a 1.0 household rating.

The Justin Timberlake Shriners Hospitals for Children Open drew an average of 354,000 viewers, making it the second-most-watched Fall Series Tournament. Through the first two events, average viewers are up 235 percent over last year and 89 percent over 2009, which previously had held the top spot.

Top 10 Fall Series events on Golf Channel (2007-11)

 

 

Event

 

 

Year

 

 

HH Rtg

 

 

P2+ Avg.

 

 

Rank

 

 

Frys.com Open

 

 

2011

 

 

0.74

 

 

727,000

 

 

1

 

 

Justin Timberlake Shriners

 

 

2011

 

 

0.37

 

 

354,000

 

 

2

 

 

Valero Texas Open

 

 

2007

 

 

0.35

 

 

304,000

 

 

3

 

 

Turning Stone Championship

 

 

2007

 

 

0.34

 

 

287,000

 

 

4

 

 

Fry’s Electronics Open

 

 

2007

 

 

0.33

 

 

292,000

 

 

5

 

 

Frys.com Open in Vegas

 

 

2007

 

 

0.32

 

 

281,000

 

 

6

 

 

Frys.com Open

 

 

2009

 

 

0.30

 

 

333,000

 

 

7

 

 

Turning Stone Championship

 

 

2009

 

 

0.29

 

 

278,000

 

 

8

 

 

Justin Timberlake Shriners

 

 

2009

 

 

0.29

 

 

294,000

 

 

9

 

 

Frys.com Open

 

 

2010

 

 

0.28

 

 

274,000

 

 

10

 

 

First two Fall Series Events on Golf Channel 2007-2011

 

 

HH Cvg Rtg

 

 

P2+ Avg.

 

 

Change vs. 2011

 

 

2007

 

 

Turning Stone Championship

 

 

0.34

 

 

287,000

 

 

Viking Classic

 

 

0.19

 

 

167,000

 

 

Average

 

 

0.27

 

 

227,000

 

 

138%

 

 

2008

 

 

Turning Stone Championship

 

 

0.23

 

 

245,000

 

 

Valero Texas Open

 

 

0.23

 

 

233,000

 

 

Average

 

 

0.23

 

 

239,000

 

 

126%

 

 

2009

 

 

Turning Stone Championship

 

 

0.29

 

 

278,000

 

 

J. Timberlake Shriners

 

 

0.29

 

 

294,000

 

 

Average

 

 

0.29

 

 

286,000

 

 

89%

 

 

2010

 

 

Viking Classic

 

 

0.14

 

 

130,000

 

 

McGladrey Classic

 

 

0.20

 

 

193,000

 

 

Average

 

 

0.17

 

 

161,500

 

 

235%

 

 

2011

 

 

J. Timberlake Shriners

 

 

0.37

 

 

354,000

 

 

Frys.com Open

 

 

0.74

 

 

727,000

 

 

Average

 

 

0.56

 

 

540,500

 

 

Source: Nielsen Media Research Live+Same Day Viewing

Source: Nielsen Media Research Live+Same Day Viewing

TOURNAMENT SCHEDULE STRONG: Golf Channel’s tournament schedule for the balance of 2011 will be its strongest ever, with events from North America to Asia featuring the biggest names in golf, including the CIMB Asia Pacific Classic, WGC-HSBC Champions, the Emirates Australian Open, the Omega Mission Hills World Cup and the Barclays Singapore Open.

Golf Channel and the NBC Sports Group also will televise more than 50 hours of The Presidents Cup from Melbourne, Australia, Nov. 16-20. Golf Channel will air all four rounds live for the first time.

 
© 2014 Tribune Digital Ventures