‘Days Of Our Lives’ Ties For #1 In The Valuable Women 18-34 Demo For Both The Week Of Oct. 3-7 And The Season To Date

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

‘DAYS OF OUR LIVES’ TIES FOR #1 IN THE VALUABLE WOMEN 18-34 DEMO FOR BOTH THE WEEK OF OCT. 3-7 AND THE SEASON TO DATE 

IN THE KEY DEMO OF WOMEN 18-49, ‘DAYS’ RANKS #3 FOR THE WEEK, MATCHING ITS TOP RATING IN 16 WEEKS

VERSUS THE SAME WEEK LAST YEAR, ‘DAYS’ IS UP 5 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. – October 14, 2011 – For the week of October 3-7, “Days of our Lives” (1.0 rating, 7 share among women 18-49, 0.6/4 among women 18-34) ranked #3 among network daytime series in the women 18-49 demographic and tied for #1 in the women 18-34 race. Versus the same week last year, “Days” was up 5 percent in total viewers (2.5 million up from 2.3 million).

“Days” matched its highest women 18-49 rating in 16 weeks (since the week of June 13-17).

Season to date, “Days” is tied for #3 in the women 18-49 category and tied for #1 in the women 18-34 demo. So far this season, “Days” is up in total viewers by 2 percent versus last season (2.512 million vs. 2.454 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

blog comments powered by Disqus