For 2nd Straight Week, CBS Posts Largest Absolute Live Plus 7-Day Lift in Viewers and Adults 18-49

Categories: Press Releases

Written By

October 17th, 2011

via press release:

FOR THE SECOND STRAIGHT WEEK, CBS POSTS LARGEST ABSOLUTE LIVE PLUS 7-DAY LIFT IN VIEWERS AND ADULTS 18-49 

 

CBS's Winning Week Jumps From 12.24 Million Viewers to 14.14 Million Viewers and From 3.2 in Adults 18-49 to 3.9

 

CBS Has Six of the Top 10 in Viewers Based on Live Plus 7- Day Lift, More Than All Networks Combined, and Five of the Top 10 in Adults 18-49, More Than Any Other Network

 

"Hawaii Five-0" Jumps to No. 2 With a Lift of Nearly 3.7 Million Viewers

 

            For the second consecutive week, CBS posted the largest absolute lift in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus 7-day ratings versus live same day ratings for the week of Sept. 26-Oct. 2, the second week of the season.

 

CBS gained an average of +1.90 million viewers over its live plus same day delivery (+16%), +0.7 ratings points in adults 18-49 (+22%) and +0.8 rating points in adults 25-54 (+20%).

 

Compared to week two's live plus 7-day delivery last year, CBS posted gains of +5% in viewers (14.14m from 13.45m), +5% in adults 18-49 (3.9 from 3.7) and +4% (4.9 from.4.7).

 

Among viewers, CBS had six of the top 10 programs ranked by live plus 7-day playback, more than all other networks combined.  Among adults 18-49, CBS had five of the top 10 posting the largest lift, more than any other network.

 

Among viewers, Hawaii Five-0 was CBS leading absolute gainer with an additional +3.68 million viewers while among adults 18-49, Two and a Half Men gained an additional +1.5 ratings points.

 

Also among the top gainers in viewers were Two and a Half Men (+3.56m), THE Mentalist (+3.38m), NCIS (+3.25m) and Criminal Minds (+3.19m).

 

Also among the top 10 in adults 18-49 were Criminal Minds (+1.3), The Big Bang Theory (+1.3), NCIS (+1.2) and Hawaii Five-0 (+1.2).

 

 

DVR 7-Day Playback Lift to CBS Television Network

Live Plus Same Day Second Week Avg.       12.24m                        3.2                   4.1

Live Plus 7-Day Second Week Avg.              14.14m                        3.9                   4.9   

+1.90m                        +0.7                 +0.8

+16%                           +22%               +20%

 

 

 

Top 10 Programs DVR 7-Day Playback Lift Among Viewers

 

L+SD                    L+7               Lift

 

1. Modern Family                          13.45                    17.91               +4.46m

2. Hawaii Five-0                      11.26                    14.94               +3.68m

3. Two and a Half Men                  20.53                    24.09               +3.56m

4. THE Mentalist                    12.92                    16.30               +3.38m

5. NCIS                                          19.51                    22.76               +3.25m

6. Criminal Minds                12.58                    15.77               +3.19m

7. Castle                                         11.67                    14.81               +3.14m

8. Terra Nova                                   9.22                    12.25               +3.03m

9. Grey's Anatomy                         10.20                    13.15               +2.95m

10. Blue Bloods                     11.30                    14.21               +2.91m

Top 10 Programs DVR 7-Day Playback Lift Among Adults 18-49

 

 

L+SD                  L+7               Lift

 

1. Modern Family                               5.7                   7.9                   +2.2

2. Two and a Half Men                       7.4                   8.9                   +1.5

2. Grey's Anatomy                              3.6                   5.1                   +1.5

4. Office                                              3.5                   4.9                   +1.4

4. New Girl                                         4.5                   5.9                   +1.4

6. Terra Nova                                      3.1                   4.4                   +1.3

6. Criminal Minds                     3.6                   4.9                   +1.3

6. The Big Bang Theory          4.9                   6.2                   +1.3

9. NCIS                                               4.2                   5.4                   +1.2

9. Hawaii Five-0                           3.2                   4.4                   +1.2

 
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