
Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 79 such programs in the complete data for the week, which is essentially a full schedule of new broadcast episodes.
During week two of the 2011-12 broadcast season (Sept 26-Oct 2, 2011), Modern Family and Fringe topped the rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.
Modern Family once again led all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.2 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.
Fringe led the % adults 18-49 ratings increase from DVR viewing, adding 67% to its Live+Same Day adults 18-49 ratings.
Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.457 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings? No. Click here to learn more.
To see the previous most DVR'd TV Shows lists click here.
Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:
| Show | Net | 18-49 L+SD (rating) | 18-49 L+7 (Rating) | Post Airdate Increase (Absolute) | Post Airdate Increase (%) | |
| 1 | Modern Family-09/28/2011 | ABC | 5.7 | 7.9 | 2.2 | 38.60% |
| 2 | Two and a Half Men-09/26/2011 | CBS | 7.4 | 8.9 | 1.5 | 20.27% |
| 3 | Grey'S ANATOMY-09/29/2011 | ABC | 3.6 | 5.1 | 1.5 | 41.67% |
| 4 | New Girl-09/27/2011 | FOX | 4.5 | 5.9 | 1.4 | 31.11% |
| 5 | OFFICE-09/29/2011 | NBC | 3.5 | 4.9 | 1.4 | 40.00% |
| 6 | Criminal Minds-09/28/2011 | CBS | 3.6 | 4.9 | 1.3 | 36.11% |
| 7 | Terra Nova-09/26/2011 | FOX | 3.1 | 4.4 | 1.3 | 41.94% |
| 8 | Big Bang Theory, THE-09/29/2011 | CBS | 4.9 | 6.2 | 1.3 | 26.53% |
| 9 | Hawaii Five-0-09/26/2011 | CBS | 3.2 | 4.4 | 1.2 | 37.50% |
| 10 | NCIS-09/27/2011 | CBS | 4.2 | 5.4 | 1.2 | 28.57% |
| 11 | CASTLE-09/26/2011 | ABC | 2.8 | 3.9 | 1.1 | 39.29% |
| 12 | CSI-09/28/2011 | CBS | 3.1 | 4.2 | 1.1 | 35.48% |
| 13 | Up All Night-09/28/2011 | NBC | 2.1 | 3.2 | 1.1 | 52.38% |
| 14 | Desperate Housewives-10/02/2011 | ABC | 3.0 | 4.1 | 1.1 | 36.67% |
| 15 | GLEE-09/27/2011 | FOX | 3.7 | 4.8 | 1.1 | 29.73% |
| 16 | How I Met Your Mother-09/26/2011 | CBS | 4.5 | 5.5 | 1.0 | 22.22% |
| 17 | Mentalist, THE-09/29/2011 | CBS | 2.6 | 3.6 | 1.0 | 38.46% |
| 18 | Private Practice-09/29/2011 | ABC | 2.8 | 3.8 | 1.0 | 35.71% |
| 19 | REVENGE-09/28/2011 | ABC | 2.7 | 3.7 | 1.0 | 37.04% |
| 20 | NCIS: LOS ANGELES-09/27/2011 | CBS | 3.6 | 4.6 | 1.0 | 27.78% |
| 21 | Law And Order:SVU-09/28/2011 | NBC | 2.1 | 3.0 | 0.9 | 42.86% |
| 22 | PARENTHOOD-09/27/2011 | NBC | 2.2 | 3.1 | 0.9 | 40.91% |
| 23 | Whitney-09/29/2011 | NBC | 2.5 | 3.4 | 0.9 | 36.00% |
| 24 | 2 Broke Girls-09/26/2011 | CBS | 4.6 | 5.4 | 0.8 | 17.39% |
| 25 | Raising Hope-09/27/2011 | FOX | 2.9 | 3.7 | 0.8 | 27.59% |
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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:
| Show | Net | 18-49 L+SD (Rating) | 18-49 L+7 (Rating) | Post Airdate Increase (Absolute) | Post Airdate Increase (%) | |
| 1 | FRINGE-09/30/2011 | FOX | 1.2 | 2.0 | 0.8 | 66.67% |
| 2 | SUPERNATURAL-09/30/2011 | CW | 0.7 | 1.1 | 0.4 | 57.14% |
| 3 | SECRET CIRCLE-09/29/2011 | CW | 0.9 | 1.4 | 0.5 | 55.56% |
| 4 | Up All Night-09/28/2011 | NBC | 2.1 | 3.2 | 1.1 | 52.38% |
| 5 | 90210-09/27/2011 | CW | 0.8 | 1.2 | 0.4 | 50.00% |
| 6 | AMERICA'S Top Model-11-09/28/2011 | CW | 0.8 | 1.2 | 0.4 | 50.00% |
| 7 | Blue Bloods-09/30/2011 | CBS | 1.8 | 2.6 | 0.8 | 44.44% |
| 8 | RINGER-09/27/2011 | CW | 0.9 | 1.3 | 0.4 | 44.44% |
| 9 | Gossip Girl-MON-09/26/2011 | CW | 0.7 | 1.0 | 0.3 | 42.86% |
| 10 | Law And Order:SVU-09/28/2011 | NBC | 2.1 | 3.0 | 0.9 | 42.86% |
| 11 | Terra Nova-09/26/2011 | FOX | 3.1 | 4.4 | 1.3 | 41.94% |
| 12 | HARRY'S LAW-09/28/2011 | NBC | 1.2 | 1.7 | 0.5 | 41.67% |
| 13 | Grey'S ANATOMY-09/29/2011 | ABC | 3.6 | 5.1 | 1.5 | 41.67% |
| 14 | PARENTHOOD-09/27/2011 | NBC | 2.2 | 3.1 | 0.9 | 40.91% |
| 15 | OFFICE-09/29/2011 | NBC | 3.5 | 4.9 | 1.4 | 40.00% |
| 16 | Prime Suspect-09/29/2011 | NBC | 1.5 | 2.1 | 0.6 | 40.00% |
| 17 | CASTLE-09/26/2011 | ABC | 2.8 | 3.9 | 1.1 | 39.29% |
| 18 | Modern Family-09/28/2011 | ABC | 5.7 | 7.9 | 2.2 | 38.60% |
| 19 | Mentalist, THE-09/29/2011 | CBS | 2.6 | 3.6 | 1.0 | 38.46% |
| 20 | PLAYBOY CLUB-09/26/2011 | NBC | 1.3 | 1.8 | 0.5 | 38.46% |
| 21 | Vampire Diaries-09/29/2011 | CW | 1.3 | 1.8 | 0.5 | 38.46% |
| 22 | Hawaii Five-0-09/26/2011 | CBS | 3.2 | 4.4 | 1.2 | 37.50% |
| 23 | REVENGE-09/28/2011 | ABC | 2.7 | 3.7 | 1.0 | 37.04% |
| 24 | Desperate Housewives-10/02/2011 | ABC | 3.0 | 4.1 | 1.1 | 36.67% |
| 25 | Criminal Minds-09/28/2011 | CBS | 3.6 | 4.9 | 1.3 | 36.11% |
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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:
| Show | Net | Viewers L+SD (000) | Viewers Live+7 (000) | Post Airdate Increase (Absolute) (000) | Post Airdate Increase (%) | |
| 1 | MODERN FAMILY-09/28/2011 | ABC | 13448 | 17905 | 4457 | 33.1% |
| 2 | Hawaii Five-0-09/26/2011 | CBS | 11257 | 14935 | 3678 | 32.7% |
| 3 | Two and a Half Men-09/26/2011 | CBS | 20525 | 24087 | 3562 | 17.4% |
| 4 | Mentalist, THE-09/29/2011 | CBS | 12923 | 16303 | 3380 | 26.2% |
| 5 | NCIS-09/27/2011 | CBS | 19511 | 22764 | 3253 | 16.7% |
| 6 | Criminal Minds-09/28/2011 | CBS | 12581 | 15772 | 3191 | 25.4% |
| 7 | CASTLE-09/26/2011 | ABC | 11665 | 14805 | 3140 | 26.9% |
| 8 | Terra Nova-09/26/2011 | FOX | 9216 | 12248 | 3032 | 32.9% |
| 9 | Grey'S ANATOMY-09/29/2011 | ABC | 10204 | 13151 | 2947 | 28.9% |
| 10 | Blue Bloods-09/30/2011 | CBS | 11296 | 14208 | 2912 | 25.8% |
| 11 | CSI-09/28/2011 | CBS | 11761 | 14638 | 2877 | 24.5% |
| 12 | NCIS: LOS ANGELES-09/27/2011 | CBS | 16265 | 18987 | 2722 | 16.7% |
| 13 | New Girl-09/27/2011 | FOX | 9276 | 11953 | 2677 | 28.9% |
| 14 | UNFORGETTABLE-09/27/2011 | CBS | 12426 | 15086 | 2660 | 21.4% |
| 15 | Big Bang Theory, THE-09/29/2011 | CBS | 14770 | 17389 | 2619 | 17.7% |
| 16 | REVENGE-09/28/2011 | ABC | 8539 | 11133 | 2594 | 30.4% |
| 17 | Person Of Interest-09/29/2011 | CBS | 12515 | 15084 | 2569 | 20.5% |
| 18 | Body Of Proof-09/27/2011 | ABC | 9188 | 11719 | 2531 | 27.5% |
| 19 | GLEE-09/27/2011 | FOX | 8597 | 11098 | 2501 | 29.1% |
| 20 | HARRY'S LAW-09/28/2011 | NBC | 7630 | 10058 | 2428 | 31.8% |
| 21 | OFFICE-09/29/2011 | NBC | 6697 | 9053 | 2356 | 35.2% |
| 22 | Desperate Housewives-10/02/2011 | ABC | 9156 | 11425 | 2269 | 24.8% |
| 23 | Law And Order:SVU-09/28/2011 | NBC | 7236 | 9458 | 2222 | 30.7% |
| 24 | Private Practice-09/29/2011 | ABC | 7785 | 9990 | 2205 | 28.3% |
| 25 | PAN AM-10/02/2011 | ABC | 7757 | 9953 | 2196 | 28.3% |
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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.
Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.
Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.





