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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'Fringe' Tops % Gains In Week #2

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October 17th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 79 such programs in the complete data for the week, which is essentially a full schedule of new broadcast episodes.

During week two of the 2011-12 broadcast season (Sept 26-Oct 2, 2011),  Modern Family and Fringe topped the rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

Modern Family once again led all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.2 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Fringe led the % adults 18-49 ratings increase from DVR viewing, adding 67% to its Live+Same Day adults 18-49 ratings.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.457 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Show Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Modern Family-09/28/2011 ABC 5.7 7.9 2.2 38.60%
2 Two and a Half Men-09/26/2011 CBS 7.4 8.9 1.5 20.27%
3 GREY'S ANATOMY-09/29/2011 ABC 3.6 5.1 1.5 41.67%
4 New Girl-09/27/2011 FOX 4.5 5.9 1.4 31.11%
5 OFFICE-09/29/2011 NBC 3.5 4.9 1.4 40.00%
6 Criminal Minds-09/28/2011 CBS 3.6 4.9 1.3 36.11%
7 Terra Nova-09/26/2011 FOX 3.1 4.4 1.3 41.94%
8 Big Bang Theory, THE-09/29/2011 CBS 4.9 6.2 1.3 26.53%
9 Hawaii Five-0-09/26/2011 CBS 3.2 4.4 1.2 37.50%
10 NCIS-09/27/2011 CBS 4.2 5.4 1.2 28.57%
11 Castle-09/26/2011 ABC 2.8 3.9 1.1 39.29%
12 CSI-09/28/2011 CBS 3.1 4.2 1.1 35.48%
13 Up All Night-09/28/2011 NBC 2.1 3.2 1.1 52.38%
14 Desperate Housewives-10/02/2011 ABC 3.0 4.1 1.1 36.67%
15 Glee-09/27/2011 FOX 3.7 4.8 1.1 29.73%
16 How I Met Your Mother-09/26/2011 CBS 4.5 5.5 1.0 22.22%
17 Mentalist, THE-09/29/2011 CBS 2.6 3.6 1.0 38.46%
18 Private Practice-09/29/2011 ABC 2.8 3.8 1.0 35.71%
19 REVENGE-09/28/2011 ABC 2.7 3.7 1.0 37.04%
20 NCIS: LOS ANGELES-09/27/2011 CBS 3.6 4.6 1.0 27.78%
21 Law And Order:SVU-09/28/2011 NBC 2.1 3.0 0.9 42.86%
22 PARENTHOOD-09/27/2011 NBC 2.2 3.1 0.9 40.91%
23 WHITNEY-09/29/2011 NBC 2.5 3.4 0.9 36.00%
24 2 Broke Girls-09/26/2011 CBS 4.6 5.4 0.8 17.39%
25 Raising Hope-09/27/2011 FOX 2.9 3.7 0.8 27.59%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Show Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Fringe-09/30/2011 FOX 1.2 2.0 0.8 66.67%
2 Supernatural-09/30/2011 CW 0.7 1.1 0.4 57.14%
3 SECRET CIRCLE-09/29/2011 CW 0.9 1.4 0.5 55.56%
4 Up All Night-09/28/2011 NBC 2.1 3.2 1.1 52.38%
5 90210-09/27/2011 CW 0.8 1.2 0.4 50.00%
6 AMERICA'S Top Model-11-09/28/2011 CW 0.8 1.2 0.4 50.00%
7 Blue Bloods-09/30/2011 CBS 1.8 2.6 0.8 44.44%
8 RINGER-09/27/2011 CW 0.9 1.3 0.4 44.44%
9 Gossip Girl-MON-09/26/2011 CW 0.7 1.0 0.3 42.86%
10 Law And Order:SVU-09/28/2011 NBC 2.1 3.0 0.9 42.86%
11 Terra Nova-09/26/2011 FOX 3.1 4.4 1.3 41.94%
12 HARRY'S LAW-09/28/2011 NBC 1.2 1.7 0.5 41.67%
13 GREY'S ANATOMY-09/29/2011 ABC 3.6 5.1 1.5 41.67%
14 PARENTHOOD-09/27/2011 NBC 2.2 3.1 0.9 40.91%
15 OFFICE-09/29/2011 NBC 3.5 4.9 1.4 40.00%
16 Prime Suspect-09/29/2011 NBC 1.5 2.1 0.6 40.00%
17 Castle-09/26/2011 ABC 2.8 3.9 1.1 39.29%
18 MODERN FAMILY-09/28/2011 ABC 5.7 7.9 2.2 38.60%
19 Mentalist, THE-09/29/2011 CBS 2.6 3.6 1.0 38.46%
20 PLAYBOY CLUB-09/26/2011 NBC 1.3 1.8 0.5 38.46%
21 Vampire Diaries-09/29/2011 CW 1.3 1.8 0.5 38.46%
22 Hawaii Five-0-09/26/2011 CBS 3.2 4.4 1.2 37.50%
23 REVENGE-09/28/2011 ABC 2.7 3.7 1.0 37.04%
24 Desperate Housewives-10/02/2011 ABC 3.0 4.1 1.1 36.67%
25 Criminal Minds-09/28/2011 CBS 3.6 4.9 1.3 36.11%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Show Net Viewers L+SD (000) Viewers Live+7 (000) Post Airdate Increase (Absolute) (000) Post Airdate Increase (%)
1 MODERN FAMILY-09/28/2011 ABC 13448 17905 4457 33.1%
2 Hawaii Five-0-09/26/2011 CBS 11257 14935 3678 32.7%
3 Two and a Half Men-09/26/2011 CBS 20525 24087 3562 17.4%
4 Mentalist, THE-09/29/2011 CBS 12923 16303 3380 26.2%
5 NCIS-09/27/2011 CBS 19511 22764 3253 16.7%
6 Criminal Minds-09/28/2011 CBS 12581 15772 3191 25.4%
7 Castle-09/26/2011 ABC 11665 14805 3140 26.9%
8 Terra Nova-09/26/2011 FOX 9216 12248 3032 32.9%
9 GREY'S ANATOMY-09/29/2011 ABC 10204 13151 2947 28.9%
10 Blue Bloods-09/30/2011 CBS 11296 14208 2912 25.8%
11 CSI-09/28/2011 CBS 11761 14638 2877 24.5%
12 NCIS: LOS ANGELES-09/27/2011 CBS 16265 18987 2722 16.7%
13 New Girl-09/27/2011 FOX 9276 11953 2677 28.9%
14 Unforgettable-09/27/2011 CBS 12426 15086 2660 21.4%
15 Big Bang Theory, THE-09/29/2011 CBS 14770 17389 2619 17.7%
16 REVENGE-09/28/2011 ABC 8539 11133 2594 30.4%
17 Person Of Interest-09/29/2011 CBS 12515 15084 2569 20.5%
18 Body Of Proof-09/27/2011 ABC 9188 11719 2531 27.5%
19 Glee-09/27/2011 FOX 8597 11098 2501 29.1%
20 HARRY'S LAW-09/28/2011 NBC 7630 10058 2428 31.8%
21 OFFICE-09/29/2011 NBC 6697 9053 2356 35.2%
22 Desperate Housewives-10/02/2011 ABC 9156 11425 2269 24.8%
23 Law And Order:SVU-09/28/2011 NBC 7236 9458 2222 30.7%
24 Private Practice-09/29/2011 ABC 7785 9990 2205 28.3%
25 Pan Am-10/02/2011 ABC 7757 9953 2196 28.3%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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