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TV Ratings Sunday: 'Pan Am' Still Descending, 'Desperate Housewives' Ties Low; Football Wins + 'The X Factor'

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October 17th, 2011

Scoreboard NBC FOX CBS ABC Uni
Adults 18-49: rating/Share 4.8/12 4.4/11 2.2/5 2.0/5 1.1/3
Adults 18-34: Rating/Share 4.4/12 3.9/11 1.3/3 1.4/4 1.2/3
Total Viewers (million) 12.315 11.614 10.203 6.915 2.775

Due to the nature of live sports programming the ratings for NBC (NFL Football), Fox (NFL Overrun) and CBS (regional NFL overrun in several markets) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC of course won the night fueled by Sunday Night Football. While the SNF numbers will be adjusted in the finals, and despite the Bears winning in a blowout over the Vikings, there's no doubt NBC will come out on top for the night.

With no ALCS game 7 necessary, Fox had to air something and it aired a new episode of The X Factor which scored a 3.3 adults 18-49 rating.  Though that's down from its regular Wednesday/Thursday telecasts, considering it ran out of pattern on a different night than normal (though it did also benefit some from NFL overrun, as commenters below note, many DVR program guides did not have 'Factor' in the listings for Sunday night).

ABC's Desperate Housewives was down a tenth from last week's finals (but steady vs. last week's preliminary ratings) to a 2.7 adults 18-49 rating. Pan Am fell another tenth to a 1.8 adults 18-49 rating.

60 Minutes and the Amazing Race were both down from last week (late afternoon national NFL game lead in) with 1.9 and 2.5 adults 18-49 ratings respectively. The Good Wife was steady with a 2.1 adults 18-49 rating and CSI: Miami was up two tenths to a 2.4 adults 18-49 rating.

Broadcast primetime ratings for Sunday, October 16, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 FOX NFL Overrun 8.7/25 23.30
NBC Football Night in America 2.4/7 6.72
CBS 60 Minutes 1.9/5 11.00
ABC America's Funniest Home Videos 1.5/4 6.43
7:30 FOX Overrun/The OT 4.7/13 11.79
8:00 NBC Football Night in America 4.6/12 12.73
FOX The X Factor 3.4/8 8.74
CBS Amazing Race 2.5/6 9.26
ABC Extreme Makeover: Home Edition 1.9/5 7.10
8:30 NBC Sunday Night Football: Vikings at Bears 6.0/14 16.09
9:00 NBC Sunday Night Football: Vikings at Bears 6.1/14 15.53
FOX The X Factor 3.3/7 8.56
ABC Desperate Housewives 2.7/6 8.24
CBS The Good Wife 2.1/5 10.04
10:00 NBC Sunday Night Football: Vikings at Bears 5.3/13 12.61
CBS CSI: Miami 2.4/6 10.51
ABC Pan Am 1.8/4 5.89

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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