FOX Scores A Weekly Win Among Adults 18-49, Adults 18-34 and Teens

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via press release:

NATIONAL NIELSEN RATINGS FOR THE WEEK OF OCTOBER 10 – 16, 2011

 

FOX SCORES A WEEKLY WIN AMONG ADULTS 18-49, ADULTS 18-34 AND TEENS

 

Despite multiple shifts to its primetime schedule, FOX ranked #1 last week among Adults 18-49, Adults 18-34 and Teens thanks to THE X FACTOR and the ALCS Playoff Games.  FOX averaged a 3.0/8 in the core adult demo last week and remains the only broadcast network to post a year-over-year gain (+12%).

 

Nightly and Program Highlights – October 10 – 16, 2011

 

MONDAY

4:15-8:52     ALCS GAME 2 (S): (Adults 18-49: 1.9/8, 6.6 Mil Total Viewers)

8:00-8:52     ALCS GAME 2 PRIME PORTION (S): (Adults 18-49: 3.2/9, 10.3 Mil Total Viewers)

8:52-9:53     TERRA NOVA: (Adults 18-49: 2.5/6, 7.0 Mil Total Viewers)

9:53-10:52   HOUSE: (Adults 18-49: 2.7/7, 6.9 Mil Total Viewers)

8:00-10:52   FOX PRIME: (Adults 18-49: 2.8/7, 7.9 Mil Total Viewers)

 

On FOX, ALCS Game #2 (1.9/8) ran from 4:15-8:52pm, with its prime portion at a 3.2/9. From 8:52-9:53pm, TERRA NOVA (2.5/6) aired followed by HOUSE (2.7/7) running 9:53-10:52pm.

 

 

TUESDAY

8:00-8:03     ALCS GAME 3 PRE-GAME (S): (Adults 18-49: 1.5/5, 5.4 Mil Total Viewers)

8:03-11:15   ALCS GAME 3 (S): (Adults 18-49: 2.5/7, 8.4 Mil Total Viewers)

8:00-11:00   FOX PRIME: (Adults 18-49: 2.4/7, 8.3 Mil Total Viewers)

 

FOX’s MLB ALCS Game 3: Texas at Detroit posted a 2.5/7 from 8:03-11:15pm among Adults 18-49.  FOX ranked #3 for the night in Adults 18-49 and #1 in Adults 18-34 (tie).

 

 

WEDNESDAY

6:26-10:32   ALCS GAME 4 (S): (Adults 18-49: 2.5/8, 8.4 Mil Total Viewers)

8:00-10:32   FOX PRIME: (Adults 18-49: 2.9/8, 9.7 Mil Total Viewers

 

FOX ranked #3 for the night among Adults 18-49, #2 among Adults 18-34 and Teens and #1 among all Men demos.

 
THURSDAY

8:00-10:00   THE X FACTOR-THU: (Adults 18-49: 3.7/10, 11.2 Mil Total Viewers)

 

FOX won the night in Adults 18-49, Adults 18-34, Adults 25-54 and Teens and showed an advantage of +19% over the #2 network (CBS) for the night in Adults 18-49.

THE X FACTOR (Judges House #1) posted a 3.7/10 among Adults 18-49 and was the highest rated program of the night in Teens.

 

FRIDAY

8:00-9:00        KITCHEN NIGHTMARES: (Adults 18-49: 1.4/5, 3.6 Mil Total Viewers)

9:00-10:00      FRINGE: (Adults 18-49: 1.2/4, 3.2 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 1.3/4, 3.4 Mil Total Viewers)

 

FOX ranked #2 among Adults 18-49 for the night and #1 among Adults 18-34 and was up +63% vs. the same night last year among Adults 18-49 (1.3/4 vs. 0.8/3).

KITCHEN NIGHTMARES posted a 1.4/5 among Adults 18-49 and won the 8p hour among Adults 18-49 and Adults 18-34.

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FRINGE posted a 1.2/4 and ranked #3 in the hour among Adults 18-49 (tie) and #2 among Adults 18-34 (tie).

 

 

SATURDAY

8:00-8:02        ALCS PRE-GAME (S): (Adults 18-49: 1.2/5, 4.7 Mil Total Viewers)

8:02-11:35      ALCS GAME 6 (S): (Adults 18-49: 2.2/7, 7.7 Mil Total Viewers)

8:00-11:00      FOX PRIME: (Adults 18-49: 2.2/7, 7.9 Mil Total Viewers)

 

FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34 and Total Viewers.

 

 

SUNDAY

7:00-7:35        NFL OVER-RUN: (A18?49: 11.1/32, 30.0 Mil Total Viewers)

7:35-8:00        THE OT: (A18?49: 5.0/14, 12.8 Mil Total Viewers)

8:00-10:00      THE X FACTOR (S): (A18?49: 3.4/8, 8.8 Mil Total Viewers)

7:00-10:00      FOX PRIME: (A18?49: 5.2/13, 13.6 Mil Total Viewers)

With an NFL over-run, THE O.T. and a special telecast of THE X FACTOR (Judges House #2), FOX ranked No. 2 on Sunday in Adults 18-49, Total Viewers, Adults 18-34/25-54 and won the night in Teens.

A special Sunday telecast of THE X FACTOR did a 3.4/8 among Adults 18-49 and was the No. 1 entertainment program of the night outperforming ABC’s Desperate Housewives and Pan Am and CBS’ Amazing Race, The Good Wife and CSI: Miami in Adults 18-49, Adults 18-34, Adults 25-54 and Teens.

In head to head competition among Adults 18-49, THE X FACTOR outperformed CBS’ Amazing Race in the 8p hour by +26% (3.4 vs. 2.7) and ABC’s Desperate Housewives in the 9p hour by +22% (3.3 vs. 2.7).

THE X FACTOR retained 100% of its Thursday (10/13/11) telecast in Adults 18-34 (2.9).

Weekly Program Rankers

FOX had 2 of the Top 20 programs among Adults 18-49: THE X FACTOR-THU (No. 10) and THE X FACTOR-SUN SP (No. 14).

FOX had 3 of the Top 20 programs among Adults 18-34: THE X FACTOR-SUN SP (No. 8 tie), THE X FACTOR-THU (No. 8 tie), and HOUSE (No. 17).

FOX had 3 of the Top 20 programs among Teens: THE X FACTOR-THU (No. 4), THE X FACTOR-SUN SP (No. 5), and TERRA NOVA (No. 12).

FOX had 1 of the Top 20 programs among Total Viewers:  THE X FACTOR-THU (No. 16).

 

 

OCTOBER 10 – 16, 2011

 

TOTAL PRIMETIME

ADULTS 18?49           ADULTS 18?34           VIEWERS (Mil)

FOX    3.0/8                FOX    2.5/8                FOX    9.0

ABC    2.3/6                ABC    1.6/5                ABC    8.6

CBS    2.6/7                CBS    1.6/5                CBS    10.6

NBC    2.1/6                NBC    1.8/6                NBC    6.4

 

11/12 FOX Programs: Live + 7 in Adults 18-49

Live+Same Day vs. Live + 7 ratings (available through 10/02/11) among Adults 18-49:

 

11/12 Season thru 10/02   Live+Same Day Adults 18-49      Live + 7 Adults 18-49   % Change

TERRA NOVA                                    3.1/8                                        4.4/11                         +42%

GLEE                                                  3.8/11                                       5.0/14                         +32%

NEW GIRL                                          4.7/12                                       6.1/15                         +30%

RAISING HOPE                                  3.0/7                                         3.8/9                          +27%

THE X FACTOR- Wed                        4.2/11                                      4.9/13                         +17%

THE X FACTOR- Thu                         4.1/11                                      4.8/13                          +17%

KITCHEN NIGHTMARES                   1.7/6                                         2.1/7                          +24%

FRINGE                                              1.3/4                                         2.1/7                           +62%

THE SIMPSONS                                 3.4/9                                        3.9/10                          +15%

THE CLEVELAND SHOW                  2.9/7                                         3.2/8                           +10%

FAMILY GUY                                      3.8/9                                        4.7/11                          +24%

AMERICAN DAD                                2.9/6                                         3.3/7                            +14%

 

11/12 FOX Programs: Live +7 in Total Viewers

Live+Same Day vs. Live + 7 ratings (available through 10/02/11) among Total Viewers:

 

11/12 Season thru 10/02   Live+Same Day P2+ (Mil.)      Live + 7 P2+ (Mil.)        % Change

TERRA NOVA                                    9.2                                        12.2                         +33%

GLEE                                                  8.9                                       11.7                         +31%

NEW GIRL                                          9.8                                       12.5                         +28%

RAISING HOPE                                  6.4                                        8.1                          +27%

THE X FACTOR- Wed                      12.2                                       13.8                        +13%

THE X FACTOR- Thu                       12.3                                       13.9                        +13%

KITCHEN NIGHTMARES                   4.0                                         4.7                         +18%

FRINGE                                              3.3                                         5.0                         +52%

THE SIMPSONS                                 7.1                                         8.0                          +13%

THE CLEVELAND SHOW                  5.8                                         6.4                          +10%

FAMILY GUY                                      7.3                                         8.9                          +22%

AMERICAN DAD                                5.8                                         6.6                          +14%

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