via press release:
Justin Bieber to Exclusively Premiere New Music Video “Mistletoe” on MTV during “MTV First: Justin Bieber”
TONIGHT at 7:54pmET
New York, NY (October 18, 2011) – Two-time Grammy nominated singer, songwriter and multi-platinum selling superstar Justin Bieber will hit MTV’s airwaves TONIGHT at 7:54pm ET to exclusively premiere his new music video “Mistletoe” from his upcoming holiday albumUNDER THE MISTLETOE during “MTV First: Justin Bieber.”
Hosted by MTV News’ James Montgomery, Justin will participate in an on-air interview and personally introduce his new music video that was shot in Franklin, Tennessee by Roman White, who also directed Justin’s “One Less Lonely Girl” video. Immediately following the on-air portion, fans can head to MTV.com for a special interview with Justin Bieber and MTV News’ James Montgomery, reaction from fans live in the MTV News studio and a few special guests.
Following the broadcast premiere, the music video for “Mistletoe” will be available online simultaneously on MTV.com and VEVO.
Global phenomenon Justin Bieber begins his third year on the world stage with the November 1st release of his first Christmas albumUNDER THE MISTLETOE (RBMG/Island Def Jam Music Group). The album is a seasonal mix of traditional Christmas standards and newly penned holiday music largely co-written by Justin Bieber.
In just two short years Justin Bieber has accumulated over 13 million Twitter followers, 36 million Facebook friends and 2.2 billion combined views on YouTube and VEVO.UNDER THE MISTLETOE is 17 year old Justin’s fifth release since he first arrived on Island Records/RBMG in November 2009 withMy World.My World contained his worldwide debut hit, “One Time,” the follow-up “One Less Lonely Girl,” and two more chart hits, “Love Me” and “Favorite Girl.” With that, Justin became the first solo artists in history to send four songs from a debut album into the Top 40 of theBillboard Hot 100 prior to the album’s release. To date, Justin has amassed more than 11 million in worldwide CD sales.
MTV News is the authority for music, movies and pop culture news for the Millennial audience, producing a diverse mix of daily news stories, insider specials, weekly series, live red carpet shows, exclusive music video and movie premieres, as well as exclusive artist and celebrity interviews on-air, online, via mobile and across social media.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.