'Transformers Prime' Season Finale & 'R.L. Stine's The Haunting Hour: The Series' Drive The Hub to Audience Gains

Categories: Press Releases

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October 18th, 2011

via press release:

RECORD PERFORMANCE OF ‘TRANSFORMERS PRIME’ SEASON FINALE AND ORIGINAL ‘R.L. STINE’S THE HAUNTING HOUR: THE SERIES’
DRIVE THE HUB TV NETWORK TO SOLID AUDIENCE GAINS

Network Posts Impressive Prime Time Gains Versus Year Ago

LOS ANGELES – The record-setting season finale of the popular series “Transformers Prime” and a strong performance of a new episode of the original, live action anthology series “R.L. Stine’s The Haunting Hour: The Series” drove The Hub TV Network to strong audience gains among in Total Day among all key target demographics for the week of October 10-16, versus one year ago.  The Hub was re-branded from the former Discovery Kids on October 10, 2010.

Additionally, The Hub’s Prime Time (Monday-Sunday, 8-11 PM ET) delivered impressive gains versus one year ago among key target demos of Kids 2-11 and Kids 6-11.

The eagerly anticipated season finale of the three-episode story arc for “Transformers Prime” (Saturday, October 15, 8:30 PM ET) was the series’ best-ever performance among the network’s target demographic of Kids 6-11.  It also delivered strong gains against the year-to-date time period average among Kids 6-11, Kids 2-11, Women 18-49, Adults 18-49, Persons 2+, and Households.

A special “Transformers Prime” run of three back-to-back episodes (Saturday, 12:30-2 PM ET), and a new episode of the series “R.L. Stine’s The Haunting Hour: The Series” also contributed the network’s strong weekly performance with impressive gains versus their respective year-to-date time period averages among Kids 6-11, Kids 2-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

“Transformers Prime” is produced by Hasbro Studios.  “R.L. Stine’s The Haunting Hour: The Series” is produced by Haunting Hour Productions, Ltd.

 Daypart Highlights (all times ET)

  •      In Prime Time (Monday - Sunday, 8 PM-11 PM ET), The Hub delivered year-to-year gains among Kids 6-11 (+179%, 39,000), Kids 2-11 (+210%, 62,000), Women 18-49 (+26%, 29,000), Persons 2+ (+59%, 164,000) and Households (+38%, 102,000).
  •      In Total Day, The Hub saw year-to-year gains among Kids 6-11 (+11%, 20,000), Kids 2-11 (+40%, 42,000), Women 18-49 (+19%, 19,000), Adults 18-49 (+15%, 39,000), Persons 2+ (+33%, 106,000) and Households (+21%, 70,000).

Program Highlights (all times ET)

  •      The season finale of "Transformers Prime" (Saturday, 8:30 PM ET) was the best-ever episode in the series’ history in delivery among Kids 6-11 (137,000), ranking second with Kids 2-11 (173,000) and third with Persons 2+ (372,000) and Households (221,000).
  •      “Transformers Prime” delivered significant gains against the year-to-date time period average among Kids 6-11 (+154%, 137,000), Kids 2-11 (+137%, 173,000), Women 18-49 (+86%, 52,000), Adults 18-49 (+146%, 133,000), Persons 2+ (+128%, 372,000) and Households (+97%, 221,000).
  •      Saturday's stack of "Transformers Prime" (12:30-2 PM ET) delivered strong gains against the year-to-date time period average among Kids 6-11 (+78%, 48,000), Kids 2-11 (+98%, 97,000), Women 18-49 (+120%, 33,000), Adults 18-49 (+58%, 68,000), Persons 2+ (+108%, 249,000) and Households (+48%, 132,000).
  •      A new episode of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 8 PM ET) delivered gains against the year-to-date time period average among Kids 6-11 (+25%, 66,000), Kids 2-11 (+60%, 109,000), Women 18-49 (+94%, 33,000), Adults 18-49 (+62%, 55,000), Persons 2+ (+101%, 241,000) and Households (+48%, 124,000).

(Source: Nielsen; program based dayparts; most current; year-to-year is 10/10/11-10/16/11 vs 10/11/10-10/17/10; year-to-date is 10/10/11-10/16/11 vs 12/27/10-10/9/11; growth by delivery, "best evers" by L+SD.)
About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 61 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.

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