'Unforgettable' Sweeps Time Period with Week-to-Week Growth in Viewers, Adults 18-49 and Adults 25-54

Categories: Network TV Press Releases

Written By

October 19th, 2011

via press release:

 

"Unforgettable" SWEEPS TIME PERIOD WITH WEEK-TO-WEEK GROWTH IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

 

"NCIS" is Tuesday's #1 Show in Viewers and Ties for First in Adults 18-49, Topping "X-Factor" in Common Hour

 

"NCIS: Los Angeles" Wins Time Period in Viewers

 

CBS Tops Tuesday in Viewers and Adults 25-54

 

Unforgettable swept its time period in viewers and key demographics posting week-to-week increases and NCIS was the night's top program in viewers and adults 18-49 (tie), according to Nielsen preliminary live plus same day ratings for Tuesday, Oct. 18.

 

 

Unforgettable was first in households (7.7/12), viewers (11.87m), adults 25-54 (3.7/09) and adults 18-49 (2.5/06).  Unforgettable won its time slot in households, viewers and adults 25-54 for the fifth consecutive week and was first in adults 18-49 for the fourth time in five weeks.   Unforgettable was up +3% in households (from 7.5/12), +12% in adults 25-54 (from 3.3/08), +9% in adults 18-49 (from 2.3/06) and added +150,000 viewers (from 11.72m, +1%).

 

NCIS was first in households (11.7/18), viewers (19.01m), adults 25-54 (5.4/13) and adults 18-49 (3.8/10) for the fifth consecutive week.  NCIS was the night's #1 program in households, viewers, adults 25-54 and adults 18-49 (tie). In the 8:00 PM hour, NCIS topped second place "X-Factor" by +9% in adults 18-49 (3.8 vs. 3.5).

 

NCIS: LOS ANGELES was first in households (9.3/14), viewers (15.33m), tied for first in adults 25-54 (4.7/10, with FOX) and second in adults 18-49 (3.3/08).  Compared to last week, NCIS: LOS ANGELES was up +2% in adults 25-54 (from 4.6/10) and even in adults 18-49.

 

For the night, CBS was first in households (9.6/15), viewers (15.41m), adults 25-54 (4.6/11) and second in adults 18-49 (3.2/08).  CBS was first in Tuesday in households, viewers and adults 25-54 for the fifth consecutive week.

 

Updated Tuesday ratings will be available this afternoon.

Note:  DVR penetration is at 42%, up from 38% last year.  Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network.  This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow as well.

 
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