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TV Ratings Wednesday: World Series Down, But Gives Fox Win; Most Shows Steady, 'Modern Family' Slips, Tops Night; 'Revenge' Falls

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October 20th, 2011

Scoreboard FOX ABC CBS NBC Uni CW
Adults 18-49: Rating/Share   3.3/9 3.3/9 1.7/4 1.5/4 0.6/2
Adults 18-34: Rating/Share   2.5/7 1.7/5 1.3/4 1.7/5 0.7/2
Total Viewers (million)   8.900 11.627 6.876 3.468 1.555

Due to the nature of live sports programming the ratings for Fox (World Series Game 1) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Update: Fox won the night with the advertising coveted adults 18-49, but the World Series was down from last year.Last night's Game 1 between the Rangers/Cardinals averaged 14.2 million viewers, down 2% from last year and more than a million viewers ahead of the record low set in game 1 of the 2006 series (Cardinals/Tigers, 12.8 million viewers). The game scored a 4.2 adults 18-49 rating, down 11% from last year's game 1. Note, last year the 1st game of the World Series started a week later (October 27, 2010).

CBS and ABC tied for second with adults 18-49. Survivor was up a tenth to a 3.3 adults 18-49 rating. Criminal Minds was also up a tenth from last week with adults 18-49 to a 3.9 rating. CSI was even with a 2.6 rating.

ABC's The Middle was even with last week's 2.9 adults 18-49 rating. Suburgatory was also even with a 3.1 rating. At 9pm Modern Family fell three tenths to a still night-leading, but season low 5.6 adults 18-49 rating. Happy Endings dropped two tenths to a 3.0 rating. Revenge also slipped two tenths to a 2.5 adults 18-49 rating.

NBC's line-up was steady versus last week. Up All Night drew a 2.1 adults 18-49 rating and Harry's Law another anemic 1.2 adults 18-49 rating and Law & Order: SVU another 2.1 adults 18-49 rating.

CW's America's Next Top Model was also steady with a 0.8 adults 18-49 rating though it was up 27% with CW's target women 18-34 to a 1.4 rating.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, October 19, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX World Series: Rangers at Cardinals
CBS Survivor: South Pacific 3.3/9 11.13
ABC The Middle 2.9/9 9.03
NBC Up All Night 2.1/6 5.64
CW Ringer (R) 0.4/1 1.22
8:30 ABC Suburgatory 3.1/8 8.75
NBC Whitney (R) 1.2/3 4.10
9:00 ABC Modern Family 5.6/14 12.85
FOX World Series: Rangers at Cardinals
CBS Criminal Minds 3.9/10 13.11
NBC Harry's Law 1.2/3 8.18
CW America's Next Top Model 0.8/2 1.89
9:30 ABC Happy Endings 3.0/7 6.89
10:00 FOX World Series: Rangers at Cardinals
CBS CSI 2.6/7 10.64
ABC Revenge 2.5/7 7.94
NBC Law & Order: SVU 2.1/5 7.58

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via NBC press note:

In Late-Night Metered Markets Wednesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7 with an encore telecast; CBS's "Late Show with David Letterman," 2.2/6 with an encore; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.4/5 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4 with an encore; "Late Show," 0.6/3 with an encore; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4).  In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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