via press release:
"" DELIVERS ITS BEST FALL PREMIERE IN VIEWERS AND ADULTS 18-49 SINCE 2007
Tops its Last Thursday Premiere by +32% in Adults 18-49 and by +22%
"" Matches All-Time Thursday 8:00 PM High in Adults 18-49
"" and "The " Post Week-to-Week Increases in Viewers Against the
The sixth season premiere of Oct. 20.delivered its best fall premiere in viewers and key demographics since 2007, while matched its highest adult 18-49 for a regularly-scheduled Thursday broadcast, according to Nielsen preliminary live plus same day ratings for
was first in households (8.9/15), viewers (14.69m), adults 25-54 (6.5/18) and adults 18-49 (4.9/15). was the night's top broadcast in households, viewers, adults 25-54 and adults 18-49 for the fifth consecutive week. THE posted Thursday highs for a regularly-scheduled episode in adults 25-54, matched Thursday regularly scheduled highs in adults 18-49 and posted the second largest Thursday audience for a regularly-scheduled episode.
(P) was first in adults 25-54 (5.0/12), adults 18-49 (3.7/10) and second in both households (6.8/11) and viewers (11.47m). Compared to its Fall 2010 premiere (Monday, September 20, 2010), RULES was up +31% in households (from 5.2/08), +32% in adults 25-54 (from 3.8/09), +19% in adults 18-49 (from 3.1/08) and added +3.10m viewers (from 8.37m, +37%). Compared to the Thursday premiere in February 2011, was up +19% in households (from 5.7/09), +35% in adults 25-54 (from 3.7/09), +32% in adults 18-49 (2.8/08) and added +2.04m viewers (from 9.43m, +22%).
was second in households (7.6/12) and viewers (12.27m) while averaging 3.9/09 in adults 25-54 and 2.7/07 in adults 18-49. Compared to last week, added +230,000 viewers (from 12.04m, +2%).
THEwas second behind FOX's baseball in households (8.1/13), viewers (12.50m), adults 25-54 (3.7/09) and adults 18-49 (2.5/07). Compared to last week, THE was up +4% in households (from 7.8/13), +6% in adults 25-54 (from 3.5/08), even in adults 18-49 and added +110,000 viewers (from 12.39m, +1%).
For the night, CBS was tied for first in adults 25-54 (4.5/11, with FOX's baseball), second behind FOX's baseball in households (7.8/12), viewers (12.62m) and adults 18-49 (3.2/09).
Updated Thursday ratings will be available this afternoon.
Note: DVR penetration is at 42%, up from 38% last year. Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow as well.