It's that time of year, and Advertising Age has released its annual estimates of average spot costs for commercial time. once again came out on top at $512,367, but made up ground, commanding between $468K-$503K. I'll leave it to you to click through and check out the other shows at your leisure.
It's also that wonderful time of year where we hear "How canmake so much more than when has twice as many viewers (though the gap shrunk from last year)!?" and 'How can command so much more than ?" There are reasons those things are true, and they almost always have to do with concentrations in particular demographics. But please also keep in mind that a.) the numbers are just estimates, and b.) those estimates were mostly (if not exclusively) derived based on ad buying from the upfronts, well before any of the ratings for this season trickled in. In the next to the last paragraph of the linked article, Advertising Age cautions that these are directional indicators, not hard negotiating fees, and that the rates may have changed by now.
was greater than Chuck (and ) but all were less than . Ouch.