'

Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'The Secret Circle' Tops % Gains In Week 3

Categories: '

Written By

October 24th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 81 such programs in the complete data for the week, which is essentially a full schedule of new broadcast episodes.

During week three of the 2011-12 broadcast season (Oct 3-9, 2011),  Modern Family and The Secret Circle topped the rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

As has become typical, Modern Family once again led all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.4 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

The Secret Circle led the % adults 18-49 ratings increase from DVR viewing, adding 63% to its Live+Same Day adults 18-49 ratings.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.824 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-10/05 ABC 5.7 8.1 2.4 42%
2 GREY'S ANATOMY-10/06 ABC 3.1 4.8 1.7 55%
3 New Girl-10/04 FOX 4.3 5.9 1.6 37%
4 Two and a Half Men-10/03 CBS 6.2 7.8 1.6 26%
5 Big Bang Theory, THE-10/06 CBS 4.5 6.0 1.5 33%
6 Criminal Minds-10/05 CBS 3.8 5.2 1.4 37%
7 Glee-10/04 FOX 3.6 5.0 1.4 39%
8 HOUSE-10/03 FOX 3.9 5.3 1.4 36%
9 Private Practice-10/06 ABC 2.1 3.4 1.3 62%
10 OFFICE-10/06 NBC 3.2 4.5 1.3 41%
11 CSI-10/05 CBS 2.9 4.0 1.1 38%
12 Terra Nova-10/03 FOX 3.1 4.2 1.1 35%
13 Hawaii Five-0-10/03 CBS 3.2 4.3 1.1 34%
14 How I Met Your Mother-10/03 CBS 4.5 5.6 1.1 24%
15 Mentalist, THE-10/06 CBS 2.7 3.8 1.1 41%
16 NCIS: LOS ANGELES-10/04 CBS 3.4 4.4 1.0 29%
17 NCIS-10/04 CBS 4.2 5.2 1.0 24%
18 Law And Order:SVU-10/05 NBC 2.1 3.1 1.0 48%
19 Desperate Housewives-10/09 ABC 2.8 3.7 0.9 32%
20 Up All Night-10/05 NBC 2.3 3.2 0.9 39%
21 Castle-10/03 ABC 2.5 3.4 0.9 36%
22 REVENGE-10/05 ABC 2.4 3.3 0.9 38%
23 PARENTHOOD-10/04 NBC 2.0 2.9 0.9 45%
24 Pan Am-10/09 ABC 1.9 2.7 0.8 42%
25 Raising Hope-10/04 FOX 2.9 3.7 0.8 28%

-
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 SECRET CIRCLE-10/06 CW 0.8 1.3 0.5 63%
2 Private Practice-10/06 ABC 2.1 3.4 1.3 62%
3 Fringe-10/07 FOX 1.3 2.1 0.8 62%
4 Nikita-10/07 CW 0.5 0.8 0.3 60%
5 Supernatural-10/07 CW 0.7 1.1 0.4 57%
6 GREY'S ANATOMY-10/06 ABC 3.1 4.8 1.7 55%
7 RINGER-10/04 CW 0.6 0.9 0.3 50%
8 Law And Order:SVU-10/05 NBC 2.1 3.1 1.0 48%
9 PARENTHOOD-10/04 NBC 2.0 2.9 0.9 45%
10 CSI: NY-10/07 CBS 1.6 2.3 0.7 44%
11 90210-10/04 CW 0.7 1.0 0.3 43%
12 Pan Am-10/09 ABC 1.9 2.7 0.8 42%
13 MODERN FAMILY-10/05 ABC 5.7 8.1 2.4 42%
14 Vampire Diaries-10/06 CW 1.2 1.7 0.5 42%
15 HARRY'S LAW-10/05 NBC 1.2 1.7 0.5 42%
16 Mentalist, THE-10/06 CBS 2.7 3.8 1.1 41%
17 OFFICE-10/06 NBC 3.2 4.5 1.3 41%
18 COMMUNITY-10/06 NBC 1.5 2.1 0.6 40%
19 Up All Night-10/05 NBC 2.3 3.2 0.9 39%
20 Glee-10/04 FOX 3.6 5.0 1.4 39%
21 CSI-10/05 CBS 2.9 4.0 1.1 38%
22 AMERICA'S Top Model-11-10/05 CW 0.8 1.1 0.3 38%
23 REVENGE-10/05 ABC 2.4 3.3 0.9 38%
24 New Girl-10/04 FOX 4.3 5.9 1.6 37%
25 Criminal Minds-10/05 CBS 3.8 5.2 1.4 37%

-
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
-
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-10/05/2011 ABC  13,236  18,060  4,824 36%
2 Two and a Half Men-10/03/2011 CBS  17,705  21,160  3,455 20%
3 Criminal Minds-10/05/2011 CBS  13,433  16,866  3,433 26%
4 Hawaii Five-0-10/03/2011 CBS  11,070  14,463  3,393 31%
5 Mentalist, THE-10/06/2011 CBS  13,154  16,468  3,314 25%
6 GREY'S ANATOMY-10/06/2011 ABC  8,700  11,993  3,293 38%
7 Glee-10/04/2011 FOX  8,422  11,472  3,050 36%
8 NCIS-10/04/2011 CBS  19,349  22,356  3,007 16%
9 Big Bang Theory, THE-10/06/2011 CBS  13,916  16,888  2,972 21%
10 HOUSE-10/03/2011 FOX  9,784  12,724  2,940 30%
11 Blue Bloods-10/07/2011 CBS  11,286  14,186  2,900 26%
12 New Girl-10/04/2011 FOX  8,654  11,493  2,839 33%
13 Castle-10/03/2011 ABC  11,248  14,066  2,818 25%
14 Unforgettable-10/04/2011 CBS  11,575  14,318  2,743 24%
15 CSI-10/05/2011 CBS  11,982  14,716  2,734 23%
16 Person Of Interest-10/06/2011 CBS  11,569  14,213  2,644 23%
17 NCIS: LOS ANGELES-10/04/2011 CBS  14,775  17,382  2,607 18%
18 Body Of Proof-10/04/2011 ABC  9,954  12,558  2,604 26%
19 Terra Nova-10/03/2011 FOX  8,725  11,315  2,590 30%
20 REVENGE-10/05/2011 ABC  7,677  10,064  2,387 31%
21 Private Practice-10/06/2011 ABC  6,056  8,438  2,382 39%
22 Law And Order:SVU-10/05/2011 NBC  7,981  10,313  2,332 29%
23 HARRY'S LAW-10/05/2011 NBC  8,447  10,678  2,231 26%
24 OFFICE-10/06/2011 NBC  5,816  8,028  2,212 38%
25 Desperate Housewives-10/09/2011 ABC  8,629  10,653  2,024 23%

-
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
-
Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
© 2014 Tribune Digital Ventures