CBS Dominates Scripted Programming, Delivering Top 5 Series And 12 Of The Top 15 For The Week

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October 25th, 2011

via press release:

CBS DOMINATES SCRIPTED PROGRAMMING, DELIVERING TOP 5 SERIES AND 12 OF THE TOP 15 FOR THE WEEK

 

"NCIS" #1 Scripted Series for the Week

 

"NCIS," "NCIS: Los Angeles" and "Criminal Minds" are the Top Three Dramas;

"Two and a Half Men" and "The Big Bang Theory" Top Two Comedies

 

"The Big Bang Theory" Reaches Series Record High for Thursday

 

Big Return for "Rules of Engagement" as the Sixth-Year Comedy Registers its Best Fall Premiere in Viewers and Adults 18-49 Since 2007

 

CBS dominated scripted programming for the week ending Oct. 23, delivering the top 5 scripted series and 12 of the top 15 in an atypical ratings week that included four primetime World Series games and other sporting events, according to Nielsen live plus same day ratings.

 

NCIS was the week's number one program.  NCIS, NCIS: LOS ANGELES and Criminal Minds were the top three dramas, while Two and a Half Men and The Big Bang Theory were the top two comedies.

 

The Big Bang Theory set a Thursday 8:00 PM high in viewers, adults 18-49 and adults 25-54 followed by the sixth season premiere of Rules of Engagement which had its best fall premiere in viewers and adults 18-49 since 2007.

 

For the week in viewers: CBS (10.96m), NBC (5.33m), ABC (8.64m) and FOX (11.92m).  Season-to-date CBS is first (12.70m) followed by FOX (9.64m), ABC (9.60m) and NBC (7.23m).

 

For the week in key demographics:  CBS was second in adults 18-49 (2.6/07) and adults 25-54 (3.6/09).  Season-to-date, CBS is first in adults 25-54 (4.4/11) and second in adults 18-49 (3.3/09).

 

CBS Weekly Highlights:

 

How I Met Your Mother was first in adults 25-54 (4.7/12), adults 18-49 (4.2/12), adults 18-34 (3.9/12), second in both households (6.1/09) and viewers (9.81m).  Compared to last week, How I Met Your Mother was up +11% in households (from 5.5/08), +9% in adults 25-54 (from 4.3/10), +5% in both adults 18-49 (from 4.0/11) and adults 18-34 (from 3.7/10) and added +920,000 viewers (from 8.89m, +10%).

 

2 Broke Girls was first in adults 25-54 (5.3/12), adults 18-49 (4.4/11), second in households (6.9/10) and viewers (11.47m).  Compared to last week, 2 BROKE GIRLS was up +6% in both households (from 6.5/10) and adults 25-54 (from 5.0/11), +2% in adults 18-49 (from 4.3/11) and added +760,000 viewers (from 10.71m, +7%).

 

Two and a Half Men was first in adults 25-54 (6.7/14), adults 18-49 (5.3/13), adults 18-34 (4.1/11), second in both households (9.1/13) and viewers (15.14m).  Two and a Half Men was the night's #1 program in adults 25-54 and adults 18-49. 

 

? MIKE & MOLLY was first in adults 25-54 (5.1/11), adults 18-49 (3.9/09), second in households (7.0/10) and viewers (11.51m).  MIKE & MOLLYwas up +2% in adults 25-54 (from 5.0/11), even in adults 18-49 compared to last week.

 

? HAWAII FIVE-0 won its time slot in adults 25-54 (4.0/09), adults 18-49 (3.1/08), adults 18-34 (2.1/06), second in both households (6.8/11) and viewers (11.07m).  Compared to last week, Hawaii Five-0 was up +6% in households (from 6.4/10), +11% in adults 25-54 (from 3.6/08), +15% in adults 18-49 (from 2.7/07), +40% in adults 18-34 (from 1.5/04) and added +1.00m viewers (from 10.07m, +10%).

 

? NCIS was first in households (11.9/18), viewers (19.41m), adults 25-54 (5.4/13) and adults 18-49 (3.9/11) for the fifth consecutive week.  NCISwas the night's #1 program in households, viewers, adults 25-54 and adults 18-49 (tie).

 

? NCIS: LOS ANGELES was first in households (9.3/14), viewers (15.35m), second in adults 25-54 (4.7/10, -0.1 behind FOX) and second in adults 18-49 (3.4/08).  Compared to last week, NCIS: LOS ANGELES was up +2% in adults 25-54 (from 4.6/10) and +3% in adults 18-49 (from 3.3/08).

 

Unforgettable was first in households (7.7/12), viewers (11.88m), adults 25-54 (3.7/09) and adults 18-49 (2.5/06).  Unforgettable was up +3% in households (from 7.5/12), +12% in adults 25-54 (from 3.3/08), +9% in adults 18-49 (from 2.3/06) and added +160,000 viewers (from 11.72m, +1%). 

? SURVIVOR: SOUTH PACIFIC was first in adults 25-54 (4.7/12), second in households (6.7/11), viewers (11.24m) and adults 18-49 (3.3/09).  Compared to last week, SURVIVOR: SOUTH PACIFIC was up +2% in households (from 6.6/11), +7% in adults 25-54 (from 4.4/11), +3% in adults 18-49 (from 3.2/09) and added +540,000 viewers (from 10.70m, +5%).

 

Criminal Minds was second in households (8.2/13) and viewers (13.15m).  Criminal Minds was up +1% in households (from 8.1/12), +7% in adults 25-54 (4.9/11 from 4.6/10), +3% in adults 18-49 (3.9/10 from 3.8/09) and added +280,000 viewers (from 12.87m, +2%) compared to last week.

 

?  CSI: CRIME SCENE INVESTIGATION was second behind FOX's baseball in households (6.9/11), viewers (10.79m), adults 25-54 (3.5/09) and adults 18-49 (2.6/07).  Compared to last week, CSI: CRIME SCENE INVESTIGATION was up +3% in adults 25-54 (from 3.4/08), even in adults 18-49

 

The Big Bang Theory was first in households (9.0/15), viewers (14.93m), adults 25-54 (6.6/18) and adults 18-49 (5.1/16).  THE Big Bang Theory posted Thursday highs for a regularly scheduled episode in households, viewers, adults 25-54 and adults 18-49.

 

Rules of Engagement (P) was first in adults 25-54 (5.0/12), adults 18-49 (3.6/10), second in both households (6.7/11) and viewers (11.45m).  Compared to its Fall 2010 premiere (Monday, September 20, 2010), Rules of Engagement was up +29% in households (from 5.2/08), +32% in adults 25-54 (from 3.8/09), +16% in adults 18-49 (from 3.1/08) and added +3.08m viewers (from 8.37m, +37%).  Compared to the Thursday premiere in February 2011, Rules of Engagement was up +18% in households (from 5.7/09), +35% in adults 25-54 (from 3.7/09), +29% in adults 18-49 (2.8/08) and added +2.02m viewers (from 9.43m, +21%).

 

Person Of Interest was second in households (7.7/12), viewers (12.42m), third in both adults 25-54 (3.9/09) and adults 18-49 (2.7/07).  Compared to last week, Person Of Interest was even in adults 25-54 and added +380,000 viewers (from 12.04m, +3%).

 

? THE Mentalist was second behind FOX's baseball in households (8.1/13), viewers (12.54m), adults 25-54 (3.7/09) and adults 18-49 (2.5/07).  Compared to last week, THE Mentalist was up +4% in households (from 7.8/13), +6% in adults 25-54 (from 3.5/08), even in adults 18-49 and added +150,000 viewers (from 12.39m, +1%).

A Gifted Man was first in households (5.6/10), viewers (8.67m), adults 25-54 (2.0/06) and tied for second in adults 18-49 (1.2/05, with ABC). A Gifted Man won its time slot in viewers for the fifth consecutive week, was first with adults 25-54 for the fourth time in five weeks.  A GIFTED MANposted its best deliveries in households, viewers and adults 25-54 since Sept. 23, 2011 (series premiere) and matched the last three weeks in adults 18-49.

 

CSI: NY was first in households (6.7/12), viewers (10.73m), adults 25-54 (2.7/08) and adults 18-49 (1.8/06).  CSI: NY posted its best delivery in households, adults 25-54 and adults 18-49 since Sept. 23, 2011 (season premiere), in viewers since February 25, 2011.

 

Blue Bloods won its time slot in households (6.9/12), viewers (10.90m), tied for first in adults 25-54 (2.6/07, with ABC) and second in adults 18-49 (1.7/05).

 

60 Minutes was second in households (8.2/13), viewers (12.62m), adults 25-54 (3.4/08) and adults 18-49 (2.3/06).  Compared to last week, 60 Minutes was up +15% in households (from 7.1/12), +31% in adults 25-54 (from 2.6/06), +35% in adults 18-49 (from 1.7/05) and added +1.60m viewers (from 11.02m, +14%).

 

? THE Amazing Race 19 was up +7% in households (5.9/09 from 5.5/08), +3% in adults 25-54 (3.7/08 from 3.6/08), even in adults 18-49 (2.7/07) and added +390,000 viewers (9.60m from 9.21m, +4%) compared to last week.

 

CBS top programs of the week:  #1 NCIS (an average of 19.41m viewers), #3 NCIS: LOS ANGELES (15.35m), #5 TWO AND A HALF MEN (15.14m), #6 THE Big Bang Theory (14.93m), #11 Criminal Minds (13.15m), #14 60 Minutes (12.62m), #15 THE Mentalist (12.54m), #17 Person Of Interest (12.42m), #18 Unforgettable (11.88m), #19 MIKE & MOLLY (11.51m), #20 2 Broke Girls (11.47m), #21 RULES OF ENGAGEMENT (P) (11.45m), #23 SURVIVOR: SOUTH PACIFIC (11.24m), #25 Hawaii Five-0 (11.07m), #27 Blue Bloods (10.90m), #28 CSI: CRIME SCENE INVESTIGATION (10.79m) and #29 CSI: NY (10.73m).

 

Prime averages are based on the following hours of rated broadcasts in Week #5:

 

CBS – 22 hours

NBC – 21.5 hours

ABC – 22 hours

FOX – 18.75 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #5 of 2011-12 Season (ending: 10/23/11)

2011-12

VIEWERS

(000)

CBS                 10,960

NBC                5,331

ABC                8,684

FOX                11,917

A25-54

Rtg       Sh

CBS                 3.6       9

NBC                2.1       5

ABC                3.0       7

FOX                4.3       11

A18-49

Rtg       Sh

CBS                 2.6       7

NBC                1.8       5

ABC                2.4       6

FOX                3.6       10

NATIONAL NIELSEN SUMMARY - PRIMETIME

SEASON-TO-DATE RATINGS REPORT (09/19/11-10/23/11)

2011-12

VIEWERS

(000)

CBS                 12,704

NBC                7,232

ABC                9,603

FOX                9,638

 

A25-54

Rtg       Sh

CBS                 4.4       11

NBC                2.9       7

ABC                3.4       8

FOX                3.9       10

A18-49

Rtg       Sh

CBS                 3.3       9

NBC                2.5       7

ABC                2.7       7

FOX                3.4       10

 

Note:  DVR penetration is at 42%, up from 38% last year. Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network.  This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow to as well.

 
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