“Jessie” and “Shake It Up” Are TV’s Top 2 Series Telecasts Target Kid Demos

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via press release:

Disney Channel is TV’s No. 1 Network in Total Day for a Record

19th Consecutive Week in Both Kids 6-11 and Tweens 9-14


“Jessie” and “Shake It Up” Are TV’s Top 2 Series Telecasts Target Kid Demos


Disney Channel: Total Day and Prime Highlights


During the week of October 17, powered by TV’s Top 2 series telecasts, “Jessie” and “Shake It Up,” Disney Channel ranked No. 1 for a record-setting 19th consecutive week in Kids 6-11 (585,000/2.4 rating) and Tweens 9-14 (467,000/1.9 rating). Moreover, this week marked the network’s 39th week ranking No. 1 in Tweens 9-14 out of the 43 weeks this year.


In Prime, Disney Channel netted its 336th consecutive weekly win in Kids 6-11 (1.1 million/4.7 rating), marking well over 6 years of dominance. In Tweens 9-14 (902,000/3.8 rating), the network was No. 1 for the 71st consecutive week, and for the 333rd time in the previous 336 weeks overall.


  • Disney Channel delivered TV’s Top 6 series telecasts in Kids 6-11:



  • Disney Channel held TV’s Top 2 series telecasts in Tweens 9-14, and 8 of the Top 9 overall:



Source: NTI, U.S. ratings, Live + Same Day: Week of 10/17/11-10/23/11.

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