via press release:
VH1 RAKES IN BIG PRIMETIME RATINGS IN OCTOBER
October Marks VH1’s Fifth Consecutive Month of Year-Over Year Growth
Primetime Ratings In The Adult 18-49 Demo Increase 50%;
Total Viewership Soars 32% In Primetime
NEW YORK, October 27, 2011 – VH1 rocked a double-digit positive ratings performance in October, marking the network’s fifth consecutive month of year-over-year primetime ratings growth, according to Nielsen Media Research.
Throughout the month, the network averaged a .3 during primetime in the key adult 18-49 demo – a +50% increase compared to the October 2010 average. VH1 also saw its total viewership in primetime soar +32% year-over-year, averaging 579,000 total viewers.
Monday nights were the star performers in the network’s October line-up, making VH1 the most watched non-sports cable network for that night in primetime among women 18-49 and women 18-34. Key players included the VH1 original series “LA,” “La La’s Full Court Life” and “The .” “ LA” averaged 1.5 million total viewers during its Monday night premieres; “La La’s Full Court Life” averaged 1.2 million total viewers in the same frame; and “The ” averaged 1.1 million total viewers.
Other October ratings highlights for VH1 include:
· “100 Greatest Songs of the 2000's” scored a .4 (Live+ Same Day)among 18-49 viewers -- up +33% versus VH1’s prior four-week time period average. The countdown series also drew in an average of 617,000 total viewers.
· “Pop Up Video’s” Monday-Friday noon strip is drawing in the daytime fans, averaging nearly 200,000 total viewers and scoring a +42% increase in 18-49 impressions compared to the prior four-week time period average.