ABC’s Thursday Surges Against the World Series

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via press release:

Up against Fox’s extra-innings 2011 World Series Game 6 on the opening night of the November Sweep, ABC stood as the #1 non-sports Net on Thursday with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).


  • Despite going up against the World Series, ABC surged by double-percentages week to week in Total Viewers (+10%) and Adults 18-49 (+17%).  In fact the Net marked its most-watched Thursday in 4 weeks and posted its top Adult 18-49 number on the night since season-premiere Thursday (on 9/22/11).


In the 8 o’clock hour, ABC’s special annual rebroadcast of It’s the Great Pumpkin, Charlie Brown on its 45th anniversary produced a season high for the Net in the hour among Adults 18-49.  With the rebroadcast animated Halloween special, ABC beat out NBC’s original comedies (Community/Parks and Recreation)to stand as the #2 non-sports net in the hour among Adults 18-49, while ranking #1 overall with Kids 2-11.


  • It’s the Great Pumpkin, Charlie Brown was up over its performance in the hour on the same night last year with Total Viewers (+6%) and Adults 18-49(+5%), and jumped by 36% with Teens 12-17 and by 12% with Kids 2-11.


Building on its lead-in (+61%) at 9pm and growing week to week opposite the World Series, ABC self-starter Grey’s Anatomy qualified as Thursday’s #1 drama in Adults 18-49 for the 6th straight week this season.  Beating out its non-sports competition in the 9 o’clock hour by strong margins with young adults, Grey’s outdelivered CBS’ Person of Interest by a best-yet 42% and NBC’s original comedies (The Office/Whitney) by a best-of-season 54%.  In addition, the ABC drama won its time slot for the 2nd week in a row over the World Series across all key Women measures (W18-34/W18-49/W25-54). Grey’s qualified as Thursday’s #1 TV show overall with Women 18-49 for the 5th time in 6 telecasts this season.


  • Although it faced the World Series, Grey’s rose week to week in Total Viewers (+3%) and Adults 18-49 (+3%), hitting a best-since-premiere number in the key young adult sales demo.  Building its Men 18-49 audience (+11%) for the 2nd week in a row against the Fall Classic, Grey’s equaled a season high.


Up week to week, ABC’s Private Practice ran neck-and-neck with CBS’ The Mentalist for the series lead in the 10 o’clock hour among Adults 18-49 (pacing within 1 tenth of a rating point and tied in audience share).  Defeating The Mentalist, Private Practice finished as the #1 drama in the hour for the 5th consecutive week with Adults 18-34 and among key Women (W18-34/W18-49).


  • Gaining week to week in viewers and young adults, Private Practice scored best-since premiere numbers across a number of key measures: Total Viewers, as well as across all key Adult and Women demographics.
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