via press release:
Up against Fox’s extra-innings 2011Game 6 on the opening night of the November Sweep, ABC stood as the #1 non-sports Net on Thursday with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).
- Despite going up against the most-watched Thursday in 4 weeks and posted its top Adult 18-49 number on the night since season-premiere Thursday (on 9/22/11). , ABC surged by double-percentages week to week in Total Viewers (+10%) and Adults 18-49 (+17%). In fact the Net marked its
In the 8 o’clock hour, ABC’s special annual rebroadcast of It’s the Great Pumpkin, Charlie Brown on its 45th anniversary produced a season high for the Net in the hour among Adults 18-49. With the rebroadcast animated Halloween special, ABC beat out NBC’s original comedies ( /Parks and Recreation)to stand as the #2 non-sports net in the hour among Adults 18-49, while ranking #1 overall with Kids 2-11.
- It’s the Great Pumpkin, Charlie Brown was up over its performance in the hour on the same night last year with Total Viewers (+6%) and Adults 18-49(+5%), and jumped by 36% with Teens 12-17 and by 12% with Kids 2-11.
Building on its lead-in (+61%) at 9pm and growing week to week opposite the , ABC self-starter ’s qualified as Thursday’s #1 drama in Adults 18-49 for the 6th straight week this season. Beating out its non-sports competition in the 9 o’clock hour by strong margins with young adults, ’s outdelivered CBS’ by a best-yet 42% and NBC’s original comedies (The /Whitney) by a best-of-season 54%. In addition, the ABC drama won its time slot for the 2nd week in a row over the across all key Women measures (W18-34/W18-49/W25-54). ’s qualified as Thursday’s #1 TV show overall with Women 18-49 for the 5th time in 6 telecasts this season.
- Although it faced the World Series, best-since-premiere number in the key young adult sales demo. Building its Men 18-49 audience (+11%) for the 2nd week in a row against the Fall Classic, ’s equaled a season high. ’s rose week to week in Total Viewers (+3%) and Adults 18-49 (+3%), hitting a
Up week to week, ABC’s #1 drama in the hour for the 5th consecutive week with Adults 18-34 and among key Women (W18-34/W18-49).ran neck-and-neck with CBS’ The for the series lead in the 10 o’clock hour among Adults 18-49 (pacing within 1 tenth of a point and tied in audience share). Defeating The , finished as the
- Gaining week to week in viewers and young adults, best-since premiere numbers across a number of key measures: Total Viewers, as well as across all key Adult and Women demographics. scored