Updated TV Ratings Friday: World Series Dominates; 'Chuck' Returns At Series Low, 'Grimm' Surprises, 'Supernatural' Down, 'Nikita' Steady

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October 29th, 2011

Scoreboard FOX NBC Uni CBS ABC CW
Rating/Share: Adults 18-49   1.5/4 1.2 1.1/3 1.1/3 0.7/2
Total Viewers (million)   4.870 2.768 6.887 4.502 1.770

Due to the nature of live sports programming the ratings for Fox (World Series Game 7) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Of course World Series Game 7 will put Fox far, far on top the night's adults 18-49 ratings and total viewership, but we'll need to wait for time zone adjusted fast national or the final ratings before sorting out the actual ratings and any this year vs. last year analysis. In the alternate universe, the Cardinals failed to come from behind in Thursday's Game 6 and Fringe was aired last night. Unfortunately, those ratings are not available to us.

While other entertainment sites may note that Fox's primetime viewership average last night was a 6.8 adults 18-49 rating, and the viewership averaged 23.2 million, those numbers are not "estimates" as noted in those entertainment sites, they are "wrong". Wait until the final numbers before making comparisons or you will appear clueless too.

The season premiere of NBC's Chuck drew a series low 1.0 adults 18-49 rating. Our polled readers were too high. The series premiere of Grimm surprised to the upside, notching a 2.1 adults 18-49 rating. That was the best non-sports Friday rating on any network since 12/31/10 (New Year's Rockin' Eve). Our polled readers were too pessimistic. Grimm's half hours were a 2.1 and a 2.2

At 10pm, a one hour Dateline had a 1.3 adults 18-49 rating, up 0.3 vs. last week's two hour version.

On the CW, Nikita was even with last week's 0.6 adults 18-49 rating, and Supernatural's 0.7 adults 18-49 rating was down a tenth.

Extreme Makeover: Home Edition had a 1.0 and 1.1 adults 18-49 rating in its two hours, down one tenth and six tenths vs. last week. At 10pm 20/20 had a 1.2 adults 18-49 rating, down 0.5 vs. last week.

CBS's decided that discretion was the better part of valor and ran repeats against the World Series.

Overnight broadcast primetime ratings for Friday, October 28, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX World Series Game 7
ABC Extreme Makeover: Home Edition 1.0 3 4.102
NBC Chuck (premiere) 1.0 3 3.387
CBS A Gifted Man -R 0.9 3 5.772
CW Nikita 0.6 2 1.835
9:00PM NBC Grimm (series premiere) 2.1 6 6.486
CBS CSI: NY -R 1.1 3 6.947
ABC Extreme Makeover: Home Edition 1.1 3 4.255
CW Supernatural 0.7 2 1.705
10:00PM CBS CSI: Miami -R 1.4 4 7.941
NBC Dateline NBC 1.3 4 4.737
ABC 20/20 1.2 3 5.150

Bonus Late Night results:

In late-night metered-market households Friday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 2.9/6; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/4; "Late Show," 0.6/2; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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