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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'Nikita' Tops % Gains In Week 4

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October 31st, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 81 such programs in the complete data for the week, which is essentially a full schedule of new broadcast episodes.

During week three of the 2011-12 broadcast season (Oct 10-16, 2011),  Modern Family and Nikita topped the rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

As is typical during weeks it airs originals, Modern Family once again led all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.4 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Nikita  led the % adults 18-49 ratings increase from DVR viewing, adding 60% to its Live+Same Day adults 18-49 ratings.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.711 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Modern Family ABC 5.9 8.3 2.40 40.7%
2 Two and a Half Men CBS 5.9 7.5 1.60 27.1%
3 GREY'S ANATOMY ABC 3.6 5.1 1.50 41.7%
4 Big Bang Theory, THE CBS 4.6 5.9 1.30 28.3%
5 Criminal Minds CBS 3.8 5.1 1.30 34.2%
6 OFFICE NBC 3.3 4.6 1.30 39.4%
7 Private Practice ABC 2.3 3.5 1.20 52.2%
8 CSI CBS 2.6 3.7 1.10 42.3%
9 Hawaii Five-0 CBS 2.7 3.8 1.10 40.7%
10 NCIS CBS 4.0 5.1 1.10 27.5%
11 Castle ABC 2.1 3.1 1.00 47.6%
12 2 Broke Girls CBS 4.3 5.3 1.00 23.3%
13 How I Met Your Mother CBS 4.0 5.0 1.00 25.0%
14 Mentalist, THE CBS 2.5 3.5 1.00 40.0%
15 Terra Nova FOX 2.5 3.5 1.00 40.0%
16 Law And Order:SVU NBC 2.1 3.1 1.00 47.6%
17 PARENTHOOD NBC 2.1 3.1 1.00 47.6%
18 Up All Night NBC 2.1 3.1 1.00 47.6%
19 NCIS: LOS ANGELES CBS 3.3 4.2 0.90 27.3%
20 Desperate Housewives ABC 2.7 3.6 0.90 33.3%
21 REVENGE ABC 2.7 3.6 0.90 33.3%
22 Last Man Standing ABC 3.6 4.4 0.80 22.2%
23 MIKE & MOLLY CBS 3.9 4.7 0.80 20.5%
24 Person Of Interest CBS 2.8 3.6 0.80 28.6%
25 Pan Am ABC 1.8 2.6 0.80 44.4%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Nikita CW 0.5 0.8 0.30 60.0%
2 RINGER CW 0.7 1.1 0.40 57.1%
3 Private Practice ABC 2.3 3.5 1.20 52.2%
4 Fringe FOX 1.2 1.8 0.60 50.0%
5 Hart Of Dixie CW 0.6 0.9 0.30 50.0%
6 SECRET CIRCLE CW 0.8 1.2 0.40 50.0%
7 Castle ABC 2.1 3.1 1.00 47.6%
8 Law And Order:SVU NBC 2.1 3.1 1.00 47.6%
9 PARENTHOOD NBC 2.1 3.1 1.00 47.6%
10 Up All Night NBC 2.1 3.1 1.00 47.6%
11 Pan Am ABC 1.8 2.6 0.80 44.4%
12 CSI CBS 2.6 3.7 1.10 42.3%
13 HARRY'S LAW NBC 1.2 1.7 0.50 41.7%
14 GREY'S ANATOMY ABC 3.6 5.1 1.50 41.7%
15 COMMUNITY NBC 1.7 2.4 0.70 41.2%
16 Hawaii Five-0 CBS 2.7 3.8 1.10 40.7%
17 MODERN FAMILY ABC 5.9 8.3 2.40 40.7%
18 Mentalist, THE CBS 2.5 3.5 1.00 40.0%
19 Terra Nova FOX 2.5 3.5 1.00 40.0%
20 WHITNEY NBC 2.0 2.8 0.80 40.0%
21 OFFICE NBC 3.3 4.6 1.30 39.4%
22 Body Of Proof ABC 1.8 2.5 0.70 38.9%
23 Prime Suspect NBC 1.3 1.8 0.50 38.5%
24 AMERICA'S Top Model-11 CW 0.8 1.1 0.30 37.5%
25 Supernatural CW 0.8 1.1 0.30 37.5%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (000) Post Airdate Increase (000) Post Airdate Increase (%)
1 MODERN FAMILY ABC 13646 18357 4711 34.5%
2 Mentalist, THE CBS 12391 15887 3496 28.2%
3 Two and a Half Men CBS 16201 19477 3276 20.2%
4 Hawaii Five-0 CBS 10070 13284 3214 31.9%
5 Criminal Minds CBS 12866 16015 3149 24.5%
6 CSI CBS 10934 14019 3085 28.2%
7 Castle ABC 10263 13224 2961 28.9%
8 GREY'S ANATOMY ABC 9972 12902 2930 29.4%
9 NCIS CBS 18982 21820 2838 15.0%
10 Body Of Proof ABC 9002 11818 2816 31.3%
11 Big Bang Theory, THE CBS 13583 16323 2740 20.2%
12 Blue Bloods CBS 11185 13916 2731 24.4%
13 NCIS: LOS ANGELES CBS 15401 18095 2694 17.5%
14 Person Of Interest CBS 12043 14518 2475 20.6%
15 Unforgettable CBS 11719 14187 2468 21.1%
16 REVENGE ABC 7904 10277 2373 30.0%
17 Terra Nova FOX 7000 9316 2316 33.1%
18 OFFICE NBC 6079 8375 2296 37.8%
19 Law And Order:SVU NBC 7337 9614 2277 31.0%
20 Private Practice ABC 6509 8775 2266 34.8%
21 HARRY'S LAW NBC 7837 10034 2197 28.0%
22 Desperate Housewives ABC 8273 10354 2081 25.2%
23 PARENTHOOD NBC 5255 7310 2055 39.1%
24 2 Broke Girls CBS 10710 12735 2025 18.9%
25 Last Man Standing ABC 13192 15191 1999 15.2%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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